Tesla’s share of the European critical market for electric vehicle batteries collapsed in the first month of 2021, and China ranked first in Europe in the EV race, according to new research.
TSLA Tesla,
the trajectory in Europe is declining. In January, there were 1,619 registrations of Tesla battery-powered electric vehicles in 18 key European markets, accounting for 3.5% of total battery-powered electric vehicles registered in that month, according to a report based on public data by the car analyst. Matthias Schmidt. In 2020, the US carmaker registered 1,977 vehicles registered in January – a market share of over 5%.
These 18 markets include the states of the European Union – minus 13 countries in Central and Eastern Europe – as well as the United Kingdom, Norway, Iceland and Switzerland.
Schmidt called January’s Tesla performance “consistently low”, noting that the company’s European delivery schedule sees maximum volume at the end of each quarter. However, the analyst noted that Tesla’s 12-month volume has now fallen following Hyundai 005380,
and Kia 000270,
which are now the third most popular EV group in Europe.
Tesla topped the EV EV rankings in 2019. It sold over 109,000 vehicles that year, accounting for 31% of the region’s electric-battery market. But the wave turned in 2020, Tesla fell behind both brands of the Volkswagen VOW group,
and the alliance between Renault RNO,
Nissan 7201,
and Mitsubishi 8058,
Last year, Tesla accounted for only 13% of the European market, despite a proportionately smaller decrease in the number of vehicles it sold – around 10% – from 109,000 in 2019 to almost 98,000 in 2020.
According to Schmidt, who publishes the European Electric Car Report, the introduction of emission targets and the spectrum of massive fines have accelerated the battle of European carmakers against Tesla for dominance.
Must read: Tesla is in decline, SUVs are king and more information on the world’s largest electric vehicle market
More generally, in January, China fled Europe to claim its crown as the world’s largest market for electric vehicles. In January, 179,000 battery-powered electric vehicles and plug-in hybrid electrics were registered, compared to 110,000 in Europe.
Power in China comes after a special year for Europe. There were 1.33 million electric vehicle registrations in Europe in 2020, surpassing 1.25 million in China amid pedal-to-metal action to increase the adoption of electric vehicles by European governments and supercharged consumer demand .
China hosts a strong domestic electric vehicle sector, including Nio NIO manufacturers,
Xpeng XPEV,
and WORLD 1211,
The Schmidt report shows that the Volkswagen Group, which produces VW, Audi, Skoda, Seat and Porsche, remains the most popular group of battery-powered electric vehicles in Europe, with over 22% of the market share after the registration of 10,193 of its vehicles.
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It is closely followed by Stellantis STLA,
a group formed earlier this year by the merger of PSA – which included Peugeot and Citroën – and Fiat Chrysler. Stellantis sold 9,005 vehicles.
Behind Stellantis are Hyundai and Kia, increasingly popular in Europe, which had 7,087 registrations. This puts the Korean group ahead of the 6,018-record Renault-Nissan-Mitsubishi Alliance, although Renault’s Zoe remained Europe’s most popular battery-powered electric vehicle in January.
Then comes Daimler DAI, the owner of the Mercedes,
BMW BMW,
and Volvo VOLV.B,
all with recordings before Tesla in the first month of the year.
Germany remained the largest market in Europe for electric vehicles. The 16,315 battery electric vehicles registered in the country in January were larger than the total of the next two major markets, France and the United Kingdom, combined.