Taylor Swift sued by Utah Evermore Over Trademark

Evermore, a fantasy-themed amusement park in Pleasant Grove Utah, is suing Taylor Swift for trademark infringement for the latest album of the same name. According to court documents consulted by Pitchfork, the lawsuit seeks damages of millions, plus all legal fees, and claims that the publication of Swift’s case led to confused guests and negatively affected the park’s search on Google. The applicants also claim that Swift’s release violates the park’s cargo models and album covers for their original soundtracks.

The lawsuit was filed Feb. 2 in a U.S. district court in Utah. He claims that following the announcement alwaysLaunching (on December 10, 2020), guests began to wonder “whether the Evermore album was the result of a collaboration between Evermore and Taylor Swift or some other kind of relationship,” according to the court’s human resources director. park documents. The lawsuit also includes photos of goods in the park, whose trademark was allegedly infringed by Swift.

Swift’s team denied the allegations in a letter to the court, referring to the trial as “unfounded”. “The Swift parts simply did not violate your customer’s brand,” the letter reads. “It’s inconceivable that there’s any likelihood of confusion between your client’s theme park and related products and Mrs. Swift’s music and related products.” The letter also points out that the sale of items from Evermore Park, such as “small dragon eggs, guild patches and a small dragon stand” are not similar to the products sold on the Swift website. The artist’s team rejected Evermore Park’s request to “stop and give up [the] use of the EVERMORE trademark. ”

In a statement to Pitchfork, a Swift spokesman added:

The fact is that this frivolous statement comes from Ken Bretschneider, founder and CEO of an experience park and according to Utah Business, “Since June 2020, at least five lawsuits have been filed against Bretschneider and the Evermore Group by large construction companies. such as Sunroc, AGC Drywall and Construction, Geneva Rock, Mountain Point Landscaping, EME Mechanical, Kreativ Woodworks and NFH Distributing (Beehive Brick and Stone). ”

The companies claim “that they owe between 28,000 and 400,000 dollars”. Utah Business says it “owes millions of dollars in taxes to construction, mechanics and landscaping workers in the valley who have not yet been paid” … with “a collection of over 20 building rights on Evermore property.” The true intent of this process should be obvious.