Seth Rogen announces US launch of weed plant Houseplant: “This is the work of my life”
Seth Rogen has announced the launch of his weed company Houseplant in the USA.
The 38-year-old Pineapple Express actor has revealed that his “hand-smoked” marijuana brand will arrive in California on March 11th.
“If you know anything about me, I’ll assume I really like weeds,” Seth began on his Instagram account. “But what you probably don’t know about me is that I’ve been working for my own weed company for the last 10 years and we’re finally ready to launch in America.
Soon! Seth Rogen has announced the launch of his weed company Houseplant in the USA
“It’s called Houseplant and what we do is bring you the best weed stalks that were hand-picked – and by that I mean hand smoking – by me. It’s just the weed I love and want to smoke, it comes in these adorable boxes. We have an orange one for sativa and a purple one for indica. And even stacks! ‘
Houseplant not only includes Seth’s favorite weed stalks, but also comes with accessories such as table lighters, a set of vinyl boxes and even an ashtray set designed by the actor.
“We have things like this block table lighter, which is a table lighter with an ash tray for the lid,” he said. “I lose my lighters all the time, but not more because this guy is hard to lose! This is just the beginning. This is honestly the work of my life and I have never been happier with anything. I hope you like it.’
Seth initially launched Houseplant, a line of pre-laminated joints and soft gel capsules, in 2019, along with Evan Goldberg.
Start a buzz! Houseplant includes not only Seth’s favorite weed stalks, but also comes with accessories like table lighters, a set of vinyl boxes and even an ashtray set designed by the actor.
“It comes in these adorable boxes”: Rogen showed the elegant boxes that held the product
Snazzy: The orange boxes will carry his sativa line of weeds, while his purple painting will hold sativas
The products have been sold in several Canadian provinces, but now Houseplant will be available in California.
The products will initially be available for purchase on the Houseplant website, followed by plans to sell them at several dispensaries in California this spring.
Rogen and Goldberg “personally” tested hundreds of strains before landing on the three available at launch: two sativa, Pancake Ice and Diablo Wind, in addition to an indica, Pink Moon.
Passion: Rogen called the line “the work of his life.”
“I’ll sell the grass”: Rogen showed a handful of his sativa, Pancake Ice
“Houseplant was born out of our love and passion for cannabis, design and art,” Seth said in a news release.
“Both Evan and I recognize that our lifelong dream of launching a cannabis lifestyle brand like Houseplant comes with a commitment to change the unjust and racist cannabis laws that still exist in today’s society.
“We understand our responsibility to help correct these mistakes and are dedicated to creating a more diverse and equitable cannabis industry.”
History: Rogen originally launched Houseplant, a line of pre-laminated joints and soft gel capsules, in 2019 with Evan Goldberg
Reaching a high note: Rogen did not shy away from expressing his love for marijuana