A 3D printed Facebook logo is seen placed on a keyboard in this illustration made on March 25, 2020. REUTERS / Dado Ruvic / Illustration
Facebook Inc. (FB.O) said Wednesday that it is making changes to its advertising tools to comply with a future privacy update by Apple Inc. (AAPL.O), limiting the effectiveness of the data collection features used by advertisers.
The world’s largest social media company has been in control of Apple’s “App Tracking Transparency” feature, expected to begin with the latest iPhone software update next week, which allows users to block advertisers from tracking them in different ways. applications.
Apple says it defends data privacy rights, but faces criticism from Facebook, app developers and startups whose business models are based on advertising tracking.
Facebook said on Wednesday that changes to its advertising tools would limit how target audiences could be selected and how to measure the success of an advertising campaign.
The company said it is investing in privacy enhancing technologies to minimize the amount of data collected from users.
Facebook and Apple have also messed up the fees the iPhone maker charges for apps listed on iOS devices, with the social networking giant supporting small developers most affected by the policy.
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