Pierre Cardin, the famous French designer, died this morning at the age of 98 at the American hospital in Neuilly, the west of Paris. The sad news was spread by his family to AFP (French Media Agency).
“It is a day of great sadness for our whole family, Pierre Cardin is no more. The great fashion designer that has been, over the centuries, leaving France and the world a unique artistic heritage in the world, but not only. We are proud of his tenacious ambition and the boldness he has shown throughout his life. A modern man, with multiple talents and inexhaustible energy, soon became involved in the flows of globalization of goods and trade, “they wrote in the statement.
The designer managed to create his empire based on needs: in the middle of the twentieth century he saw on the market the possibility of dressing women who, after the Second World War, decided to join the labor market. At that time the shops low cost they did not exist and most could not afford high-fashion suits.
Throughout his career he has been categorized as a futurist, not only for his role model, but also for understanding the freedom that women aspired to. He opened a store in a large warehouse before many others and made the men parade. He innovated with his large-scale licensing system, which allowed him to spread around the world: he stamped his name on a wide variety of products, such as ties, cigarettes, perfumes and even mineral water.
“Italian by birth, Pierre Cardin has never forgotten his origins, while showing unconditional love for France. The supreme consecration is at last the first couturier to enter the Academy of Fine Arts, making fashion recognized as art in itself. Proof today is his academic sword that he created himself and in which are engraved the symbols of his success “, closes the statement of his family.