It worked better than Twitter!
A 90-year-old California man was so irritated by the slow internet at home that he pulled two ads from the Wall Street Journal to embarrass the AT&T CEO to fix it – and it worked.
Aaron Epstein of North Hollywood paid $ 10,000 for the match quarter-page ads on February 3, considering that the company failed to provide its neighborhood with internet faster than 3 megabits per second.
“An open letter to AT&T CEO John Stankey,” the announcement begins. “AT&T is proud of a leader in electronic communications. Unfortunately for people living in North Hollywood 91607, AT&T is now a major disappointment. ”
The complaint continues: “Although AT&T has advertising speeds of up to 100 MBS for other neighborhoods, the fastest available now from ATT is only 3 MBS.”
The ads were also printed in the newspaper in Dallas, Texas, where the company’s headquarters are located – and seemed to work.
Epstein told the local KTLA station that he received a call back from the office the same day they fled.
“We’ll see what we can do for you,” said an AT&T representative, adding that the company could put fiber optics in its area to speed up the Internet.
Epstein, who has been an AT&T customer since 1960, said he used the old-fashioned method to get the executive’s attention because he doesn’t use social media.
“With the answer I get … it achieves my goal,” he said.
“The money we could have spent on other luxuries goes to something that gives us pleasure.”
An AT&T spokesman said in a statement that the company is frequently improving its networks and has invested $ 3.1 billion in the Los Angeles area from 2017 to 2019.