Zoom assumes that it wants to compete with Google and Microsoft

The first Microsoft and Google have incorporated the classic version Zoom features that burglary chambers into theto theirs video-conference services. Notw Zoom seems to be challenging tech titans by developing their own email and calendar apps, according to a report from information.

Thanks in large part to the millions of people who go to school and work from home, Zoom shares have increased 500% since the beginning of the year. This signals room for growth for video-conference platform, but also the need for diversification –once students return to classroom instruction and workers begin to return to the office, our collective dependence on Zoom will disappear, The Information notes.

According to sources who spoke to the publication, CEO Eric Yuan is considering “expanding the company’s video conferencing service into a complete platform that would include e-mail, messaging and other productivity tools.” Zoom can already integrates with a number of different programssuch as Microsoft Outlook, Google Calendar, and Dropbox drain.

Part of Zoom’s popularity is its ease of use, but schools in particular have been stuck on the platform since time immemorial removed the 40-minute time limit freely basice accounts for educators and students affected by covid-19, which will probably remain so to full schools reopen for personal training.

It may be beneficial for Zoom to develop its own services to complement its video conferencing software, considering a massive decline in use is likely once the world returns to “normal”. However, Yuan would have said Zoom’s top management needs a strong messaging product if it hopes to compete with Microsoft and Google for large corporate contracts.

It definitely launches any new zoom. The road to popularity has not been a smooth one: the company finally added end-to-end encryption to video conferencing meetings in October. Last month he settled with the FTC for supposed to lie to everyone about that encryption. And just a few days ago, a Zoom executive was accused of censoring video calls at the request of the Chinese government. Made we mention all Zoombombings?

But it is not clear whether an email or a calendar service is the smartest piece of the game, given that corporations and individuals already have their favorite services, and competition is well established. A messaging app to complete and integrate with the video conferencing component – and competing with Slack – could be a better move. Either way, Zoom executors should move fast; with covid-19 vaccines which opens now, the window of opportunity for the company to capitalize on its ubiquity can be closed.