After a series of TikTok competitors cut over the U.S. last summer, it looks like we’ll get another name on that list. Enter YouTube Shorts, which the company released in beta Thursday for his American audience after testing the program in recent months in India.
During that initial race abroad, Shorts looked and felt like TikTok: USeries can record their music videos, speed up or slow down segments, and stream shorter videos together thanks to its “multi-segment camera” feature. With this wider release, YouTube brings some new features tailored to the sample for creators who want to use them. UThe servers are now free to take audio samples from other shorts for their own content, and in the coming months they will be able to use the sound from the endless archive of YouTube videos. YouTube also promises that video creators who don’t want the audio sample to be free give up if they choose.
If abyss YouTube content was not enough, the company said in a blog post announcing the launch that it now licenses music from hundreds of record labels and publishers, including Sony, Universal and Warner Music Group – and that the library is growing. Chances are, if you can think of a song, you probably can use it in Shorts.
Of course, YouTube is using the new product as a chance to promote its other services – including YouTube Music, which is still lagging behind quite far behind music streaming giant Spotify when it comes to popularity. If you are watching a short film and want to hear more of the song snippet that you used, for example, all you have to do is tap the video to see their official artist channel, according to YouTube. If you’re watching a music video on YouTube and want to remix it for your own Short, say YouTube that all you have to do is press a button below the video to remix it yourself or watch other shorts using audio from the same clip.
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While Shorts is officially on the U.S. starting today, the YouTube blog notes that it will be a “gradual” launch in the coming weeks. When this happens, YouTube naturally intends to make it as humanly visible as possible: TThe company notes that a line for Shorts has already been introduced on the YouTube homepage, along with a new “viewing experience” that allows users to swipe vertically from video to video, unlike TikTok and literally each other Concurrent TikTok.
Speaking of all those competitors, you have to wonder how successful Shorts will be. When Instagram is TikTok the clone, Reels, was first launched to the masses, so it was quite universally booed because not only is it a blatant knock-off, but also a blatant knock-off that he hardly had call for dignity her inspiration made. Meanwhile, Snapchat’s foray into its Spotlight has been called “cringey and grotesque“For some and a year unchanged misery By others. If YouTube wants to do this right, it will need more than a massive music catalog to do it.