Advertising and marketing giant WPP Plc WPP,
has signed an agreement with the TikTok social networking platform that will allow WPP agency customers to have early access to new TikTok advertising products, including augmented reality capabilities as well as other offerings. TikTok will also partner with project influencers for WPP clients. “TikTok has quickly demonstrated the power of mobile video and the many opportunities for brands to engage in meaningful and creative ways on its platform,” Mark Read, WPP’s chief executive, said in a statement. WPP previously collaborated with TikTok. WPP shares rose 2.2% in Monday’s premarket trading, but fell 16.4% in the last year. S&P 500 SPX Index,
increased by 15.2% in the last 12 months.