Will reggaeton be dethroned by Mexican regional music?

Miami. The emergence of Mexican regional music, the growing interest of English artists in making songs in Spanish and the fall of reggaeton as a genre without competition are three of the trends that Spotify experts have predicted for this 2021.

“The pandemic has accelerated the process that has already been seen towards an opening for other genres of Spanish music beyond the urban, which is fantastic for audiences and artists.”, said in an exclusive interview Antonio Vasquez, editorial manager for the US Hispanic streaming platform market.

“From an editorial point of view, we see an appetite for playlists that break the mold of musical genres. On the contrary, there will be more organic fusions, and artists will feel more and more comfortable jumping between styles.“, project.

As an example, Vásquez mentioned “the incredible diversification that Mexican regional music is experiencing.”

“We’re not just talking about new styles, like tumbado corridos, but regional themes with urban touches, regional songs performed in countries other than Mexico, and many other aspects.”, abounded.

Something similar, though less explosive, is provided in the pop ballad, “which returns with more force” and in tropical rhythms.

“No one could have imagined that Camilo and El Alfa would succeed with a bachata like ‘BEBÉ’, for example.”, said the expert.

But the biggest surprise was the great interest of Latin artists who worked on Anglo music in “embracing and discovering their roots,” as was the case. Selena Gomez, Kali Uchis Yes Omar Apollo, who after being noted as an exponent of pop rock surprised with a run at the end of last year.

“They reflect authentic features of Latin culture, such as biculturalism and gender fluidity.”said Vasquez.

That doesn’t mean reggaeton is out of date. “On the contrary, when the pandemic started, I thought that the demand would decrease, but it was the other way around. Rather, the audience grew at all hours, even in the early morning. “revealed.

However, he says that space has opened up for all kinds of music, as the Latin public is happy to discover new artists “and gives the platform the opportunity to offer them new songs.”

On the other hand, Vasquez pointed out that the absence of tournaments allowed artists to explore their interests and sounds a little more, which gave them more freedom to experiment.

Specifically, Spotify hopes to see in 2021 an additional exploration of R&B, pop ballads, indie sounds and “some cultural collaboration that will change the look of a Latin hit in 2021”.