Maybe it’s just right as a pandemic which quickly brought hoarding and lack of toilet paper would eventually lead to the disappearance from the store shelves of one of America’s most popular high-fiber grains.
Post Holdings confirms to CBS MoneyWatch that it is currently unable to keep up with the country’s increased appetite for its Grape-Nuts cereals. The food company from St. Louis also offered assurances that the 120-year-old brand would not be plugged, as some have speculated. social media against the background of some cases of food store shelves, without any box of nuts in sight. Grape-Nuts should be back on store shelves in the spring, Post Holdings promised Friday.
“People may continue to see deficiencies and temporary stockpiles on Grape-Nuts as we continue to work through supply constraints and higher grain demand amid the pandemic,” said Kristin DeRock, Grape-Nuts brand manager. in an email to CBS MoneyWatch. “First of all, we want to make sure that Grape-Nuts fans know that we have absolutely no plans to discontinue Grape-Nuts.”
As more Americans eat at home, their consumption of grape nuts has also increased, and the production of more whole-grain wheat grains is more complicated than one might think, according to its producer.
“Grape-Nuts is made using proprietary technology and a production process that is not easy to reproduce, which has made it more difficult to move production to meet demand during this time,” DeRock said in her email.
First introduced in 1897, Grape-Nuts’ sudden lack of availability has revealed a handshake round among its fans on social media and the amazement of others that such a product exists.
The Grape-Nuts website usefully states that Grape-Nuts “does not actually contain any grapes or nuts”. The name could have come from the resemblance of cereals to grape seeds or its distinctive walnut flavor and crunchiness, the site suggests. Its main ingredient is whole grain wheat flour which contains seven grams of strong fiber per half cup of serving. There is no sugar or corn syrup – just malted barley flour, salt and dry yeast filling the rest of the list of ingredients in a box.
Grape-Nuts joins a list of products that were in much higher demand during the pandemic, with Clorox napkins not expected to be available for months and a thirst for normalcy that causes a flight holiday trees, among others.