While “Despierta América” continues to rise in rating, “Hoy Día” continues to decline… It’s been two weeks since the start of the new show this morning Telemundo and despite the effort and small changes they make in this process, the audience still doesn’t seem to fall in love.
According to the figures it reflects Nielsen, the official rating measure, in the second week, “Hoy Día” decreased its audience even more than in the first week, while “Despierta América” increased.
If we have detailed the figures given to you by the public who decide to see them or not, we find that, after a Telemundo’s wonderful morning fell in number on Wednesday, February 25th, had a big increase in rating the next day, random (or not) coincides with the premiere of the film “La Suerte de Ada”, a mini soap opera that was made together with Adamari López.
And after this increase, it fell again on Friday … What happened? By chance? More public on Thursday? Or is the weight of the mornings still in Adamari for the public?… Then we share you day by day so that you can draw your own conclusions.
MONDAY, FEBRUARY 22:
In the general public, “Wake up America” made 669 thousand (last month made 574 thousand), while “Hoy Día” did not even reach half of its rival, 271 thousand (last month it made 333 thousand).
If we go to the audience that understands the ages Between the ages of 18 and 49, “Despierta América” reached 219 thousand (last week 174 thousand), and “Hoy Día” made 74 thousand (the previous week 99 thousand).
TUESDAY, FEBRUARY 23:
In the general public, “Wake up America” surpassed Monday, reaching 700,000 (Last Tuesday he made 590 thousand). “Hoy Día” continued to decline 260 thousand (Last Tuesday he made 275 thousand).
If we go to the audience that understands the ages Between the ages of 18 and 49, “Despierta América” dropped from 206,000 the day before (191 thousand last week) and “Hoy Día” decreased even more, 61 thousand (a week before 88 thousand).
WEDNESDAY, FEBRUARY 24:
In the general public, “Wake up America” decreased from the previous day to 672 thousand, and “Hoy Día” increased from the previous day to 296 thousand.
If we go to the public that understands the age between 18 and 49 years, “Wake up America” fell from 203,000 the previous day, and “Hoy Día” also fell to an almost alarming number for a national show with the talent and production it has, they reached 53 thousand.
Thursday, FEBRUARY 25:
As we tell you, On Thursday, “Hoy Día” had a striking comeback that does not match the figures they have reached so far, that is, since they began. Coincidentally, it coincides with the premiere of the film “La Suerte de Ada”.
But also “Wake up America” had a positive difference in rating, let us remember that day they presented the talents of the show that would represent them in “Look Who’s Dancing All Stars” in his 2021 season.
How were the numbers? To give …
In the general public, “Despierta América” increased to 716 thousand, and “Hoy Día” also rose in its audience, reaching 342 thousand.
If we go to the audience that understands the ages Between the ages of 18 and 49, “Despierta América” rose to 269,000, and “Hoy Día” nearly doubled its previous day by 94,000..
FRIDAY, FEBRUARY 26:
“Wake up America” had the lowest number of the week in the general public, with 558 thousand Yes “Hoy Día” returned to 287 miit.
In the audience that understands the ages Between the ages of 18 and 49, “Despierta América” dropped from 190,000 the day before, and “Hoy Día” lost the audience it had captured the day before to 76,000..
In conclusion, based on Nielsen’s rating numbers in the second week of “Hoy Día”, “Despierta América” surpassed them by 128% in the general public and 204% in those aged 19 to 48.
WHAT HAPPENS IN THE MORNING ON THE PHONE?
Morning stories, really Telemundo never managed to dethrone Univision, on very few occasions managed to beat him in certain markets or be close. However, the difference between these two weeks was greater than usual.
“Awaken America”, hosted by Karla Martínez, Alan Tacher, Francisca Lachapel, Raúl González, Carlos Calderón, Chef Yisus and Satcha Preto, knowing about the premiere, he regained his strategy and presented more stories, more exclusives and more entertainment. Guests from which the public is looking and even possible to deal with scandals, and other unforeseen, such as Alan Tacher’s fight with Giovanni Medina.
What changed in the morning Telemundo? Some of the presenters, Arantxa Loizaga and Nacho Lozano joined, who was expected to be with the team in the new studio, but so far we see her leaving Mexico.
The two, together with Nicole Suárez, fill the morning with news. The first two hours are dedicated almost entirely to the present, along with the kitchen with chef Alfredo Oropeza, Y then entertainment with Adamari López and Chiquibaby is incorporated.
Although we can’t say for sure why we still don’t like “Hoy Día” as expected or how the rating should reflect it, in Social networks claim that they do not know the presenters, that he is boring, that he has too much news and even the problem that Lozano is editorializing about the problems of the United States while he was in Mexico.
However, it only takes two weeks and you still have a chance to win and fall in love with the public if they listen to what they want and try to give it to them.