In the midst of all the news generated by the WhatsApp announcement in early January about the adjustments that its privacy policies will have, the company decided to make a section that explains in detail what is to change in the coming months.
(You may be interested in: WhatsApp reversal: policy change will not be on February 8)
Initially, the platform had planned for the update to take effect on February 8, but decided to move the date within three months so that people could read the changes more calmly.
For this reason, the company has decided to specify what the new features of the business are and how it will impact privacy policies.
First, WhatsApp clarified again that the changes “do not affect personal messages” and that they will continue with end-to-end encryption, which means that only users have access to them.
(Also: What does it mean to change WhatsApp privacy policies?)
“The changes are related to the optional features for WhatsApp companies and provide greater transparency in how we collect and use data,” the application said.
WhatsApp has clarified that the changes “do not affect personal messages”.
What is changing
The company that belongs to Facebook pointed out that currently 175 million people communicate daily with the company’s or business accounts, so these changes target the new functions that companies will have in WhatsApp.
In this regard, the application emphasizes: how users can get in touch with companies will be simplified.
(We recommend that you read: India calls on WhatsApp to withdraw new privacy policy)
“To serve their customers, some companies need secure web hosting services that Facebook intends to provide. When a company uses this service, we will clearly indicate it in the chat, so that you can decide whether to talk to it or not “, he says.
Also, The platform mentions the connection that this type of data will have between the other Facebook and WhatsApp companies.
“Often, people discover businesses on Facebook or Instagram from ads that include a button that you can click to send them a message on WhatsApp. As with other Facebook ads, If you choose to click on them, this information could be used to personalize the ads you see on Facebook, ”the platform points out.
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Finally, WhatsApp indicates what the shopping experience will be like within the application, in connection with the stores that are already on Facebook and Instagram.
“Some companies with stores on Facebook or Instagram may also have the store on the WhatsApp company profile. This allows you to see a company’s products on Facebook and Instagram and make the purchase directly on WhatsApp. If you choose to interact with stores, We will inform you on WhatsApp about how your data is shared with Facebook“, Emphasizes the company.
If you are interested in knowing in detail the changes that the policies will have, enter here.
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