What is the “Save Ralph” campaign and why is it viral?

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White rabbits are on trial on January 28, 2012 in Harrogate, England. About 3,000 animals participate in the annual show, which lasts two days and was first held in 1921. Rabbit Grand National attracts competitors from Sweden to Yorkshire.

Bethany Clarke / Getty Images

White rabbits are on trial on January 28, 2012 in Harrogate, England. About 3,000 animals participate in the annual show, which lasts two days and was first held in 1921. Rabbit Grand National attracts competitors from Sweden to Yorkshire.

During the current week, through social networks, the short film Ralph the Rabbit went viral. This short video, which was animated, tells the winding life that Ralph leads in what is called “his work”, when he is subjected to various beauty tests and cosmetics that will later be manufactured and launched on the market for human use. .

The science fiction video describing the problem of animal abuse has been reproduced over 400,000 times on social networks, as part of a campaign conducted by the International Humane Society.

Jeffrey Flocken, president of the Humane Society International, said, according to Blu Radio, that “#SaveRalph is a wake-up call to the fact that animals still suffer from cosmetics and it’s time to stop.”

In about four minutes of the video, Taika Waititi, Ricky Gervais, Zac Efron, Olivia Munn, Pom Klementieff, Tricia Helfer and other voices came together to help Humane Society of the United States HSI make this audiovisual production. This production aims to raise awareness of all the suffering suffered by animals and draws the attention of consumers and policy makers to get involved in this and to ban cosmetic testing on animals, according to HJCK.

“Today we have a lot of reliable, animal-free methods to ensure product safety, so there’s no excuse for making animals suffer from Ralph testing cosmetics or ingredients,” said Jeffrey Flocken.

Below you can see the full video here:

The message says:

Official #SaveRalph video

Help #SaveRalph and many other animals that are still used around the world for cosmetic testing! In fact, alarmingly, animal testing is still legal in 80% of countries. WATCH the video and ACT to help stop this cruelty now: hsi.org/saveralph

What is the story of this short film?

In the short film, Ralph, his protagonist, shows in front of the cameras during an interview, what a normal day of his working day is like. In this routine of “evaluator” in a toxicology laboratory, an opening of the scene shows how the rabbit explains while brushing his teeth why he has eye pain and does not listen in one of his ears. An act that is repeated over and over again, which reflects the pain and discomfort in the back of the animal after spending several hours testing the products. In addition, he says that he was created for that work and that he will die like his parents and siblings. And that their children will do the same for the rest of their lives.

In the next scene, the rabbit is in a laboratory “ready” for further testing. In that scene, the short film even shows other rabbits greeting Ralph and asking if the filmmakers can get them out of there. “Please, my friend, we are very scared, I don’t want to die,” says one of the rabbits in captivity.

The next scene is one of the most painful and real to see, as a human hand approaches Ralph and without any contemplation applies a liquid to his right eye, which was still in good condition. Certainly, the terrible scene is not enough to show how much the animals that are now part of the testing of beauty products suffer.

The next blow is still devastating, as the main rabbit is seen coming out of the laboratory with a neck device, with both eyes affected, a wound on his back and, in general, with injuries all over his body, generated by the amount of chemicals he tested in -such a measure he can no longer see.

To close the short film of a few minutes, people can read a sentence that says: “No animal should die and suffer in the name of beauty.”

This idea was developed by actor, writer, comedian and producer Taika Waititi, who expresses Ralph’s voice, and was directed by film director Spencer Susser.

“It’s very important for Ralph to feel real because he’s a real animal that suffers every day,” said director Spencer Susser, who added: “Laboratory cosmetic animals have no choice and it’s our responsibility.” . something about that. When the opportunity arose to create a new campaign for Humane Society International, I felt that stop motion was the perfect way to get the message across.

When you see the horrible reality of how animals are treated, you can’t help but look away. What I was hoping to do with this film was to create something that would convey a message without being too difficult. I hope the public falls in love with Ralph and wants to fight for him and other animals like him, so that we can ban animal testing once and for all, ”he said in statements quoted by HJCK.

Meanwhile, thousands of social media users who watched the video agreed with the production intention not to use animals in beauty and cosmetology tests, as did the foundations and organizations that urged consumers to ensure that The products you buy have not been tested on animals.

If you wish to sign the petition, you can do so at the following link: hsi.org/saveralph

“This cannot continue to happen, many beauty brands continue to kill our animals so as not to lose money”, “they are the best that the world has given and man only destroys them”, “Please, we must let’s fight for a law that bans these companies from continuing to use animals, “” It’s not fair, I have a rabbit and seeing that it broke my soul, “” No more animal abuse, if it did that to a people, would have abolished it “, were some of the messages on social networks.

Animal abuse figures

In fact, the figure is outrageous. More than 12 million animals a year are used to test cosmetics in the EU and 115 million worldwide, with countries such as the United States, Taiwan, China and Germany testing the most.

In February 2003, the EU banned the testing of cosmetics on animals and is a two-step process. The first phase was implemented in 2009 and made it illegal to experiment with cosmetic ingredients on animals anywhere in the EU, the sale or import of any ingredient for use in cosmetics and finished cosmetics that are the result of actions with animals in laboratories.

The second phase was implemented in 2013 and affected all those products that had to undergo toxicity tests. This phase has an extension of 10 years to be implemented, so that by 2023 these practices can continue.

However, the products are still tested on animals because, in the same law, it can be seen that it is a trap that brands can get rid of it if they show that they do not have an alternative system of trust.

Finally, it should be noted that this humanization campaign for this rabbit is mainly focused on reaching 16 countries, including Brazil, Canada, Chile, Mexico, South Africa and 10 countries in Southeast Asia with more associated organizations. The Save the Ralph organization and campaign want these countries to understand that animals suffer and suffer pain, and that the production and marketing of their products must be free of any cruelty to animals.

Currently, more than 2,000 “cruelty-free” beauty brands are available worldwide, including Lush, Garnier, Dove, Herbal Essences and H&M. These companies produce safe products using ingredients with a history of safe use along with non-animal safety assessment tools.

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