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Image source, APPLE
Apple CEO Tim Cook hosted the pre-recorded event at the company’s headquarters in Cupertino, California.
Apple on Tuesday unveiled the long-awaited AirTags and another series of products on Tuesday at the first major event in 2021.
In accordance with the restrictions due to the pandemic, the presentation was made through a video recording in which Tim Cook, the CEO of Apple, was the host.
One of the main conclusions after seeing the event on Tuesday is that Apple is strongly committed to products containing the M1 chip, developed by the company itself due to the global semiconductor shortage.
And the long-awaited tracker has been revealed AIday, which will be released in late April.
It was also announced its first significant update in recent years of the iconic desktop computer. iMac and a new iPad Pro, which has an M1 chip and 5G connectivity.
The so-called AirTags are a product long awaited by Apple fans.
Image source, APPLE
AirTags will enter the market on April 30.
There are small discs that can be attached to any object and send a Bluetooth signal to a home device – an iPad or iPhone – to warn the user of their location.
The original tracker, Tile, a rival product, was launched after a successful crowdfunding campaign in 2014.
AirTags cost $ 29 and will be on the market on April 30, said Apple Engineering Program Director Carolyn Wolfman-Estrada.
Works with all devices that contain the U1 chip, including iPhone 11 (launched in 2019) and later.
Image source, APPLE
Apple said AirTags were designed to “track objects, not people.”
5G comes on iPad and other updates
Another of Apple’s bets is the new iPad Pro, which will have a built-in M1 chip, as well as a wide-range camera and 5G data connectivity, as explained by the product manager, Raja Bose.
The M1 chip will make the graphics performance of the latest version 1,500 times faster than the original, he said, in a presentation that focused on iPad graphics and gaming benefits.
The new model will also have up to 2 terabytes of storage.
According to analysts at IDC, the tablet market grew in 2020 for the first time in seven years, with sales growth driven by consumers and the education sector during the pandemic.
Image source, APPLE
Despite being one of Apple’s oldest products, the iMac hasn’t undergone a significant transformation in years.
The new very thin iMacs have also been introduced in seven different colors, with the new Apple M1 chip built-in and a 24-inch screen with 11.3 million pixels, as well as an improved camera and other updates.
No big surprises
Analysis by James Clayton, North American Tech Reporter
This launch was not exactly a surprise event.
The new Macbooks with M1 chip received great reviews, so it was only a matter of time before Apple changed its other products to the new design.
The new iMacs and iPads will be the fastest and most powerful, it would be ridiculous if they weren’t.
Interestingly, Apple has also announced a lot about what has been discussed about AirTags.
You can attach it to your dog’s keys or collar, anything. If you lose them, you can find them using your phone.
It looks a lot like a product that is already on the market, Tile, although at first glance, AirTags seem to have a different tracking system.
This is another example in the long list of cases where large technology companies borrow / copy ideas from smaller companies and many lawmakers do not like these gestures.
Image source, APPLE
The new iPad Pro will have M1 chip and 5G connectivity.
This version was also interesting, so it was not discussed.
It had been speculated that Apple might launch its new transparency tool in pursuit applications And now we know that the latest version of its operating system, iOS 14.5, is expected next week.
Apple wants to limit the way companies track you on the internet on its branded devices. You say you want to protect the privacy of your customers.
Platforms like Facebook, which rely heavily on advertising revenue, are against the move.
However, this Tuesday’s event focused on products.
Apple has also announced a new subscription to a platform for podcasts, in accordance with its commitment to the services streaming, first announced in 2019.
And it introduced a new Apple TV 4K, with a redesigned Siri and HDR remote service.
HDR offers a wider range of colors, making images more vivid and realistic.
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