Walt Disney World begins testing facial recognition technology

ORLANDO, Fla. – Walt Disney World is now testing a new facial recognition technology in the Magic Kingdom theme park.

The new technology captures an image of a guest’s face and turns it into a unique number, which is then associated with the form of admission used to enter the park. Disney said on its website that the test is completely optional and limited, as guests with reservations make their way through the turnstiles in the park.

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“At Walt Disney World Resort, we are always looking for innovative and convenient ways to enhance the experience of our guests – especially as we navigate the impact of COVID-19,” the leaders said on its website. “Given the future and shifting focus to more seamless experiences, we’re conducting a limited 30-day test using facial recognition technology.”

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Disney has launched a series of steps on its website, warning guests about the test and what to expect.

Disney encourages guests who use technology and return to the theme park to use it again upon re-entry.

Officials said the process helps them see how technology is progressing and how it works during the guest experience.

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Officials said during the test that they have implemented technical, administrative and physical security measures, which are designed to protect guests’ information from unauthorized access, disclosure, use and modification. Officials stressed that the security, integrity and confidentiality of guest information are extremely important. Disney said all information and photos taken during the test will be discarded 30 days after the test is completed.

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Children under the age of 18 can participate, but only with parental consent.

The test is now taking place until April 23.

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