Of all maintaining confidentiality Apple goodies have promised to introduce in the update iOS 14, the so-called “Pursuing transparency“The alerts were probably the most controversial, causing enough push from tech giant Facebook that the function has arrived being late has passed its original Aautumn deadline.
Now it seems that Apple has waited long enough. A user with beta access to the upcoming iOS 14.4 update shared a screenshot on a MacRumors forum that shows the official NBA application that asks you to track your activity in non-NBA applications and websites. In the customizable fine print that accompanies these tracking requests, the NBA notes that it will use this data to provide a “better, personalized advertising experience” – whatever that means.
According to MacRumors, it seems that some people using older versions of iOS 14 have also started receiving these alerts for certain applications, although “quite inconsistent”.
To summarize briefly, the idea of the so-called “Apple”AppTrackingTransparency framework”- or just ATT for short – is to give users control over the amount of data that applications on their phones are allowed to collect. Probably the most juicy information that users check with the update would be the phone’s advertising identifier or IDFA. I covered IDFA in depth before, but in short, is a string that identifies your specific phone in all the applications you use. The ability to access this ID not only allows advertisers to track you from app to app, but also in tons of other ways too.
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Of course, most advertisers were kind of upset to the idea that Apple would have siphoned their data supply. And the face of this angry party, ironically, was Facebook. we previously mentioned that, in addition to Instagram, WhatsApp and its iconic blue app, Facebook also has an external “ad network” that removes consumer phone information through non-Facebook apps to allow users of those apps to be redirected to countless Facebook platforms. Losing access to IDFA, in particular, means that this advertising network is losing a ton of valuable consumer data, which means that Facebook, in turn, is losing advertising dollars that have been used in the past to target this data.
That being said, I think we all agree that, when it comes to companies, Facebook it’s not really the nicest player. This is probably why his tactic in recent months has told us that updating ATT has the potential to paralyze small businesses that rely on its advertising platform for their daily work. Since August, I have seen this message released call calls, corporate blog postsand – since last week – two full pages newspaper ads.
Facebook, in turn, is a bit unclear How small businesses will be affected (in addition to a vague definition of “evil”). Now, when real details about what ATT entails appear, they even look like Facebook advertisers they are not too worried about the real impact that goes down on the pike.
According to MacRumors, update 14.4 should be released publicly in January or February 2021. It looks like Facebook – and the rest of us – will see these effects soon enough.