Travis Scott’s new “Cacti” agave will be released in 2021

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AB InBev (BUD), Budweiser brewer Corona and Stella Artois announced the new drink on Thursday. Scott, whose record label is called Cactus Jack, says the seltzer – made with blue agave from Mexico – was inspired by his love of tequila. It will come in aromas of linden, pineapple and strawberry.

“Cacti are something I’m really proud of and I’ve put in a lot of work,” Scott said in a statement. “I am very excited to put this in 2021 and see other people who can enjoy it.”

Although seltzer shelves are now crowded with big names, sales continue to grow, according to Nielsen. There are more than 65 brands on the shelves, compared to about 30 brands last year.

In the first 10 months of the year, sales of strong seltzer reached $ 3.2 billion, an astonishing increase of 188% over the same period a year ago.

Rapper Travis Scott and Anheuser-Busch, the new Ctzti agave seltzer, will go on sale in the spring of 2021.

Nielsen said White Claw remains the best-selling drink, with Truly Hard Seltzer in second place, Bud Light Hard Seltzer in third and Corona Seltzer in fourth.

Anheuser-Busch already sells Bon & Viv, Social Club Seltzer, Natty Light Seltzer and Bud Light Seltzer. Sales of these brands were a bright spot for the brewer after the pandemic shut down bars and restaurants, which crushed beer sales.

For his part, Scott has managed to promote the success of his 2020 promotions, since his Fortnite concert deal with video game developer Epic Games set a record for simultaneous views for the platform with over 12.3 million viewers.
And Scott’s October partnership with McDonald’s in its limited Travis Scott Meal promotion left some of the burger maker’s locations without supplies.

“Scott is incredibly connected to his fans and to the news and future of the culture,” Anheuser-Busch Beyond Beer President Fabricio Zonzini said in a written statement. “As we continue our mission to drive innovation in the industry and optimize our portfolio for the future, I am excited to be able to play a role in bringing Scott’s vision to the new seltzer space to life.

Jordan Valinsky of CNN Business contributed to the report.

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