Seven-time Super Bowl champion launches an NFT platform called Autograph this spring. It will bring together some of the biggest names in sports, entertainment, fashion and pop culture to work with creators to develop unique digital collections, a spokesman for Brady told CNN Business.
Autograph will also produce NFTs with Brady.
Dillon Rosenblatt, co-founder and CEO of Autograph, told CNN in a statement: “Autograph will bring together some of the world’s most iconic names and brands with the best digital artists in the class to create, create and launch NFTs. and innovative experiences for a community of fans and collectors. “
NFTs or non-fungible chips are pieces of digital content related to the blockchain, the digital registry system that underlies cryptocurrencies such as Bitcoin and Ethereum. While those cryptocurrencies are fungible, which means you can trade one Bitcoin with an identical one, each NFT is unique. The blockchain allows buyers and sellers to verify authenticity and ownership.
An increase in interest produced some astronomical sales and attracted the interest of celebrities. For example, a work of art by digital artist Beeple was recently sold for $ 69 million at Christie’s. Rock band Kings of Leon released their latest album as the founder of NFT and Twitter, Jack Dorsey’s first tweet sold as NFT for $ 2.9 million.
Brady and entrepreneur Richard Rosenblatt will be co-chairs of Autograph. The company also brought together a profile consulting team, including Apple SVP Eddy Cue, Lionsgate CEO Jon Feltheimer, Live Nation Entertainment CEO Michael Rapino, DraftKings co-founders Jason Robins and Paul Liberman, Cameo CEO Steven Galanis, Dodgers, co-owner Peter Warriors Guber and the president of DraftKings in North America, Matt Kalish and Dawn Ostroff, an advertising officer at Spotify, among others.
The autograph will also have interactive offers such as live auctions, physical products and personal experiences.
And if you’re wondering how much an NFT of the greatest football player of all time could bring, just look at this past weekend. The most expensive trading book in the history of football, a debut book by Tom Brady, sold for $ 2.25 million, surpassing last month’s record purchase of $ 1.32 million by FitBit CEO and co-founder James Park.
