Amid the coronavirus pandemic, more Americans are spending more time online looking for love.
Dating apps like Tinder, Bumble and Hinge saw an increase in the number of users and time spent online last year. Overall, eight of the largest dating apps in the U.S. saw a 12.6% year-over-year increase in the number of monthly active users in the last quarter of 2020, the largest such jump in nearly two years. , according to the Apptopia data tracker.
Match Group Inc., which operates five of the largest dating apps, has made big gains in its Hinge app, which focuses on long-term relationships; Tinder, the largest dating app; and Match, the company’s eponymous application.
The growing interest in dating apps leads to more downloads and more time spent on them. In total, downloads of the eight applications increased by 7.4% year-on-year in the fourth quarter; in comparison, discharges in the fourth quarter of 2019 decreased by 8.5% year-on-year.
Meanwhile, time spent on applications increased 13.4% in the fourth quarter, up from 4.1% in the previous year.