Easter is coming. Whether you celebrate it or not, you’ve all seen a candy aisle at the drug store plastered in pastel and filled with egg-shaped candies of every kind. By the way, I’m the Cadbury Mini Egg team, not that you asked.
Zippia is the place to look for jobs to this again: The company consulted Google Trends to determine what Easter food did people look for the most? around the holiday (the two weeks around Easter 2020). Using this data, he determined what foods were sought at a disproportionately large volume in each state. At first glance, there are not many surprises: 16 states have opted for the old-fashioned good hard boiled eggs (after all, what the hell are you going to do with other things than eat them?), and the rest of the food, as expected, is sweets.
First, let’s examine our home base in Illinois. Your favorite Easter treat is … white chocolate eggs? I call them shenanigans! Which of you, my neighbors, is searching for extensive amounts of Google searches for white chocolate eggs? To recognize! I’ll get you a bag of Cadbury mini eggs to show you who the boss is. And speaking of Mini Eggs, it looks like I have to move to Wyoming, because this is the only state whose population agrees with my impeccable taste in seasonal candy.
Of course, we need to address the giant elephant in the room, and that’s Peeps, my mortal enemy. A disproportionate amount of Google users in eight states – Delaware, Idaho, Maine, Massachusetts, Nevada, North Carolina, Oklahoma and Rhode Island – not only enjoy tasteless sponges, but actively search for them on the internet and they are now dead to me. Strangely, no state lists Reese’s peanut butter eggs. But maybe that’s because we’re all looking for them in such a large volume. Chocolate bunnies and gummy bears they have appeared once or twice, but they do not seem to be a great success with any particular state. Do these results match your personal preferences?
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