Bob Bakish, president and CEO of ViacomCBS Inc., center-left, and Shari Redstone, president of VicaomCBS Inc., applauded during the opening bell to celebrate the company’s merger at the Nasdaq MarketSite in New York, USA, on Thursday, December 5, 2019.
Michael Nagle | Bloomberg | Getty Images
ViacomCBS said on Tuesday that it will launch its Paramount + streaming service on March 4.
Paramount + will enter streaming wars at an increasingly busy time. It will join rivals such as Disney’s Hulu and Disney +, NBCUniversal’s Peacock and WarnerMedia’s HBO Max, as traditional media companies accept streaming.
The company’s shares fell by more than 1% in the premarket.
The company’s current streaming service, CBS All Access, costs $ 5.99 per month with ads and $ 9.99 per month without ads, although all live programming includes ads. Earlier, the company’s digital director, Marc DeBevoise, told CNBC that prices will not change. A spokesman said we can expect to learn more about prices on February 24th.
Paramount + will offer new content as well as CBS All Access’s existing offer of over 20,000 episodes and movies from MTV, Nickelodeon, Comedy Central, BET, Paramount Pictures, CBS, original series and more.
The company said Paramount + will debut in Latin America on March 4, Nordics on March 25 and Australia in mid-2021. ViacomCBS is set to report earnings for the fourth quarter of February 24, where it expects to provide an overview of its strategy. streaming.
Disclosure: NBCUniversal is the parent company of CNBC.