He advertises Palma beer on a street in Miami. Photo: Cubadebate
The marketing of a beer called Palma in the United States is trying to confuse consumers, and enters the economic war imposed by Washington against Havana.
This criterion, supported by observers and digital media, is supported by recent appearance in Miami (Florida) in Palma, imitation of Cristal beer, from Cuba, as reflected huellacubana.com.
The creators of Palma recognize that it is inspired by the number one in sales on the island and a favorite of over 75 years, which has been made in Cuba since 1888.
However, amid differences and trade pressures from the United States against this island, analysts interpret the emergence as an additional attempt at financial and trade pressures, known in this nation as a blockade.
Otherwise, the difference can be seen even in the raw materials, because Cristal de Cuba is made with the best quality malt and the clear waters of the island, to give a light aroma of hops, which refreshes.
Cristal even received the Gold Medal at the World International Selection in 2007, for excellence and aroma.
Monde Selection, founded in 1961 in Brussels, Belgium, is an international institute for quality selections that tests consumer products around the world to give them a mark of quality. Thus, consumers can choose the ones they consider the best.
The plant that produces Cristal de Cuba, Cervecería Bucanero SA, in the eastern province of Holguín, celebrated its 30th anniversary on October 24.
Cristal de Cuba is the most popular brand in particular. Photo: Archive
The facility was inaugurated in 1990 under the name Cervecería Mayabe. In 1997 it became a joint venture between Coralsa and Cerbuco Brewery inc. And he assumed his current name.
Its portfolio includes five brands of beer Cristal, Bucanero, Bucanero Max, Cacique, Mayabe, added Palma Cristal and Cubanero, the latter two for export (includes Bucanero malt).
Cristal de Cuba is especially the most requested brand, both by citizens and foreign visitors, which allows us to assume that In Palma de Miami an intention to plagiarize and a formula of consumer confusion.
He advertises Palma beer on a street in Miami. Photo: Cubadebate
(With information from Prensa Latina)