Stimulated by the launch of the iPhone 12 and the increase in technology consumption due to the covid-19 pandemic, Apple has achieved in the last three months – the first of its fiscal year 2021 – the highest turnover in its history, with $ 111,439 million in sales.
By comparison, in the same period last year, the company run by Tim Cook earned 91,819 million, ie 21.3% less than what has been achieved now.
In addition, over the past three months, Apple’s profits have risen 29% to 28,755 million, while the shareholders of the bitten apple company have $ 1.70 per share, up from $ 1.26 a year ago.
IPhone sales are up a lot
This record turnover was determined by the recovery of iPhone sales – after a year of declining figures – which increased by 17% year on year in the last three months and represented the company Cupertino (California, USA). Income of $ 65,597. million.
Overall, all of the company’s hardware has undergone a significant revival, as in addition to the iPhone, Mac computer revenue rose 21% and iPad tablet sales rose 41%.
The service segment (which includes from App Store sales to subscriptions such as Apple Music and Apple TV +), considered strategic for the company’s future and which has been growing in recent quarters, this time increased by 24% to 15,761 millions of businesses.
Greater was the growth of the portable technology and home accessories segment (which includes the company’s Apple Watch and smart speakers), which grew by 30% to 12,971 million.
A model that lasted longer than usual
The accounts presented on Wednesday are the first to reflect the sales of the company’s latest phone model, iPhone 12, the first compatible with 5G high-speed internet networks, equipped with an OLED screen and available in three sizes: standard, Mini and Pro Max. .
Due to logistical problems resulting from the closure of the factory due to the pandemic, the new Apple phone was introduced later than usual and, instead of being unveiled in September, as is tradition, the company did so in mid-October.
In addition to the coincidence with the Christmas period, traditionally the one with the highest sales of the company, and with the presentation of new hardware models, the great increase in turnover in the last three months is also explained by the effects of the covide pandemic. 19, which promoted teleworking and leisure through the Internet.
Recover the Chinese market
Apple’s sales have improved worldwide, including in America and Europe, its main markets, but if there is one whose growth is particularly noteworthy, it is China, which has been declining for several years and is now recovering. suddenly. , with a turnover that has increased by 57% in the last three months.
“We are pleased with the enthusiastic response from consumers to the next-generation product line we have introduced in a historic holiday season,” company CEO Tim Cook said in his presentation.
Despite the record number released by the company, Apple shares responded lower in the stock markets, falling 2.69% to $ 137.89 per share in post-closing electronic trading.