The inability of the new CEO of Derides to “deliver better products” than the Apple M1 chip

Pat Gelsinger, Intel’s chief executive, said the company must “deliver better products” than Apple, which he described as “a lifestyle company” and says Intel’s best days are “in her face ”(through The Oregonian).

Speaking at a meeting at Intel yesterday, “Gelsinger” mockingly suggested that Apple is just a “lifestyle company,” so Intel needs to be able to overcome its technology:

“We need to deliver better products to the computer ecosystem than anything else possible for a Cupertino lifestyle company. We need to be so good in the future.”

Apple’s goal comes after the launch of Apple Silicon last year, which began replacing Intel chips in Mac computers. The M1 chip, Apple’s first custom silicon processor for the Mac, far exceeded the capabilities of Intel’s equivalent offering, with significantly better performance and power consumption.

Gelsinger will replace Bob Swan as Intel’s CEO, after spending 30 years at the company before leaving in 2009. He was the company’s first chief technology officer before becoming CEO of VMware. Speaking to employees, Gelsinger insisted that Intel has the best days “in front of it.”

He joins the company in a time of crisis as he faces several threats. As major customer Apple gave up Intel for its own custom silicon and Microsoft expected to follow suit in the near future, Intel struggled to deliver technological innovation. This comes after the company repeatedly reported delays with its latest processors, while its main competitor, AMD, continued to capture valuable market share.

In December, a major hedge fund with a $ 1 billion stake in Intel, Third Point, issued a letter urging Intel to take “immediate action” and shake its business model to combat growing threats. the company. The arrival of Gelsinger will to some extent calm the shareholders, but the company still has to follow to regain its position.

Gelsinger begins as executive director next month, after being lured into his current job with a $ 116 million package.