Unlike the chaotic world outside, consumers are increasingly looking for valuable moments to relax their body and mind. At home, the bathroom is often the best place to find these quiet moments due to the power of the water, an element that cleanses, invigorates and calms. An “elixir of life in itself,” as Grohe describes it, a firm that turned this room in the house into an oasis for a decade through its Spa line. On Thursday, to celebrate the launch of the Grohe X platform, the German manufacturer advanced a few blows from its latest news from the hand Karl Lennon, director of A&D accounts at Lixil Emena, Patrick Speck, director at Lixil Global Design.
As Lennon explains, this crazy year, consumers are betting on creating a space for spiritual retreat inside the house. “What we can see is that consumers want to take more care of their health and well-being, thus reflecting more on consumer choices. The bathroom, in addition, has assumed capital importance in their living spaces. It has become a haven for health. “.
Likewise, the expert continues, it has gone from being a closed space, functional for hygiene, to an area where they can pamper themselves and enter their daily rituals. “It’s a place in the house where we can take time for ourselves, to be calm. This has led to a change in the products that need to be offered. For example, showers that allow us to relax before bed or to sleep. we energize before you go to work “.
Grohe Spa is ideal for these features, a line that has been on the market for 10 years and was developed today as a premium offering that promotes wellness through water. “I think this range allows us to respond to the trend of health and well-being, which tells us that the need for well-being must go beyond all the senses. So when designing a bathroom, we take into account every detail that is included in the space and we also have a coordinated design solution. This means that all bathroom design solutions come from a single source for consistency. “Speck points out.
The designer places special emphasis on the concept of going beyond the five senses. “It’s very difficult to dissociate emotion and design. We have to experiment, and design is ultimately made based on what activates our senses. For example, everyone focuses on emotions, on what we see, what we touch, in what we can taste, but when we evolve or grow as a person, we sometimes forget to feel the five senses. I think the new experiences our brand offers allow consumers to return to all that sensory aspect. ” Yes that’s why in the innovations in the Spa range try “Integrates a holistic consumer experience”.
According to the director of Lixil Global Design, this is a factor that differentiates the brand, especially since the range has stopped focusing on a single product to create a whole. “This is the future”he insisted.
This line highlights the new Grohe Allure faucet, an accessory that was first produced 15 years ago and was a milestone for the company’s design. “It was a very clean design and I think that recreating something that has such a strong presence we have to do very carefully, to make sure we maintain its foundation, but at the same time we have to change it to suit people’s needs. consumers and producers “.
So, Speck explains, they managed to offer a new line, with new proportions. “The result is a more attractive product, and users really like it. It has super clean surfaces, clear quality workmanship and all this brings us a little thought to the quality manual work that is done in Germany.” In addition, they have expanded the range. “As we try to make holistic experiences for bathrooms, we want them to be combined with different lines of accessories. With which, it is not just the products, but the colors, the ceramics, etc.”.
As for the future, the expert can not advance too much, but can emphasize that the main thing will continue to be the holistic aspect. “We want to have minimalist solutions for bathrooms. From the design team we work hard to continue expanding the line.”