Super Bowl LV: Everything you need to know about commercials

by

Last year’s Super Bowl on Fox had an average of 102 million viewers and was the most watched program in 2020. This means that the game is still a valuable investment for some companies.

But there is substantial uncertainty about how big the audience will be this year, as brands are worried that the virus will prevent fans from throwing Super Bowl parties. The pandemic also changes the messages that brands want to convey to customers.

“Obviously, brands need to talk to consumers in the right tone and they’re rightly concerned about doing this wrong,” Mark Read, CEO WPP (WPP), the world’s largest advertising firm, previously told CNN Business. “But I have no doubt that the Super Bowl will remain the biggest sporting and advertising event of the year.”

Here’s what you should know.

How much does it cost?

Super Bowl commercials are not cheap this year either, despite the economic difficulties. CBS reportedly charged $ 5.5 million for a 30-second spot. This is slightly lower than last year, but for the first time advertisers will have to cough up another $ 300,000 to be in the network’s live online stream.

CBS sold all of its in-game slots by mid-January. This is slower than last year’s pace, when Fox said it was exhausted on Thanksgiving 2019.

Who’s outside?

For starters, Budweiser and his Clydesdales places him. The brewery said it would invest millions of dollars that would have been spent on an advertisement to support “critical awareness of the Covid-19 vaccine” with donations and future advertising campaigns.
That doesn’t mean the parent company, Anheuser-Busch (BUD), does not spend much on the game. The company is running its first commercial for the film directed by David Fincher. The ad is meant to “remind us of the role that beer can play in people’s lives.” Some of Budweiser’s sister brands, including Bud Light and Michelob Ultra, will also run commercials, totaling four minutes.

Two major car manufacturers, That and Hyundai, are also on the bench this year. Kia said that after airing Super Bowl commercials for a decade, it was in decline this year to “expand charitable initiatives in support of young Americans.” Hyundai, which advertised during the game for several years, parked its usual plans for various reasons.

Gardener drew attention last year to the murder of Mr. Peanut. This year, the $ 5 million allocated to a Super Bowl commercial is used and given to people who did charity work during the pandemic. Avocado from Mexico it is also after six consecutive years.
Coca Cola, which is experiencing financial difficulties, nor is advertising. Pepsi he does not advertise the eponymous soda, but focuses on his break show sponsored by The Weeknd.

Who is?

Absences do not mean that the game will be filled with commercials for the CBS series “NCIS”. Several profile advertisers will remain in the game, inclusive Amazon, Cheetos, and Doritos.

There are also several prime timers, especially from companies that grew during the pandemic. Chipotle broadcasts a spotlight focused on its sustainability efforts, including “reducing carbon emissions, saving water and supporting local farmers”.

De Dash he won big names for his commercial, including rapper Daveed Diggs and “Sesame Street,” Big Bird stalwarts, Cookie Monster and Grover. The one-minute dot shows the variety of foods that users can deliver.

Other celebrities starring in commercials for newcomers, including Amy Schumer for Hellman’s mayonnaise, John Travolta and his daughter for Scotts Miracle-Gro and Dolly Parton in a place for the website maker Square space. Comedians Dana Carvey and Mike Myers of “Wayne’s World” fame came together for Uber eats.

Robinhood, the stock trading app that sparked a revolution on Wall Street also bought an ad. Competitor E-Trade he returned even after taking a few years off.

.Source