It may not have seemed like the beginning of the pandemic, but the 55th Sunday of the Super Bowl has come again. Every year, advertisers go out of their way to entertain the crowd of 100 million viewers who are expected to watch CBS on Sunday. This year there are more than 20 newcomers as well as old favorites. Amazon presents a new sexy body for its assistant Alexa, Dan Levy apologizes for eating M&M and Bud Light Seltzer Lemonade makes a lemon rain a metaphor for the troubles of 2020. And, as always, wait for some surprises .
Amazon “New Body”
In an apparent ad promoting Amazon’s new spherical voice assistant, a woman imagines that her new Alexa has the voice – and body – of actor Michael B. Jordan, who takes off his shirt to dim the lights and read an audiobook. for one in the tub, all in the hands of the unhappy husband. It is one of the only commercials that plays with sexual innuendos this year.
“It pushes sex, weirdness, the element of fantasy,” said Mark DiMassimo, creative head of marketing agency DiMassimo Goldstein. “Which is so culturally correct when people are stuck at home without too much diversion.”
Bud Light Seltzer Lemonade “Last Year’s Lemons”
Bud Light introduces its new Seltzer Lemonade with an ad describing a literal lemon rain in 2020 that ruins weddings, cancels flights, breaks haircuts at home, destroys cardboard cutouts at the baseball stadium and causes general chaos. It is a not so subtle sign to the plans that were derailed in 2020 and the axiom “When life gives you lemons, make lemonade”.
Cadillac “Edgar Scissorhands”
In another nostalgia festival, Cadillac reviews the 1990 classic film “Edward Scissorhands”. In the ad, the ad depicts Edward’s son, Edgar, who has difficulty in his hands inherited scissors when he deflates a football and overturns the stop cable of a bus. Then, try the Cadillac Lyriq’s “Hands free super cruise” feature, which allows you to drive with low hand contact. Winona Ryder from the original film also revisits her role as Edgar’s mother.
Cheetos “It wasn’t me ”
Cheetos’ ad shows real-life married couple Mila Kunis and Ashton Kutcher fighting over a bag of Cheetos Crunch Pop Mix – to the tune of Shaggy’s 2000 pop hit, “It Wasn’t Me” – nervously tearing of a couple locked in for too long.
Dr. Squatch
There are more than 20 advertisers for the first time this year, but most are nostalgic, and the stars stand out. Dr. Squatch, a little-known soap and personal care brand, is one of the few who embraces the strange humor that stands out. The tongue-in-cheek ad shows a man walking through the woods arguing why Dr. Squatch’s natural soap is the right choice for the modern man who “opens jars of pickles” and “lets his daughter braid her hair.”
GM „No Way Norway ”
When Will Ferrell finds out that Norway has more electric vehicles per capita than the US, he goes on a crazy journey through countries with singer and actress Awkwafina and comedian Kenan Thompson to show that GM’s new battery for electric cars will be in soon available to everyone.
Inspiration4 “Join us ”
In what is certainly a premiere in Super Bowl history, an announcement for Inspiration4, a civilian-backed space mission by SpaceX offers a chance for spectators to join the mission. The ad shows photos of the SpaceX astronaut’s uniform in space in the tone “Twinkle, Twinkle, Little Star” and is directed by Bryce Dallas Howard.
M&M „Come Together ”
An M&M bag is the perfect excuse for the man’s complaint, calling someone “Karen”, having a party accident and other contemporary faux pas. Dan Levy of “Schitt’s Creek” apologizes to the M&M anthropomorphic characters who are pillars of the Super Bowl and says he promises not to “eat from their friends.”
The square space „5-9 ”
The website building and hosting company hired Dolly Parton herself to rewrite the lyrics of her classic workday ode, “9 to 5,” to pay tribute to workers working in their own businesses at ” 5 to 9 ”.
Uber eats “Shameless handling ”
The food delivery service hires “Wayne’s World” actors Mike Myers and Dana Carvey – along with singer Cardi B – to promote the order from local restaurants. It is one of the most commercials that tries to capitalize on the nostalgia of the spectators.
SURPRISES
Although most of the announcements have been revealed to try to capture the news before the game, there will undoubtedly be some surprises on the day of the game. Jeep, which created the “Groundhog’s Day” commercial last year, starring Bill Murray, will return to the game. The online concert market Fiverr, an advertiser for the first time, has come into play that his announcement will include Four Seasons Total Landscaping, the site of an unfortunate Rudy Giuliani press conference in November.
Another advertiser for the first time, DoorDash, is teaming up with Sesame Street to promote neighborhood delivery. And E-Trade, famous for ads about babies that it aired in the Super Bowl from 2008 until they “retired” in 2014, returned to the big game with an undisclosed announcement.
