Sonia Valentín does not envisage immediate changes in Wapa’s programming

The first project on Sonia Valentín’s desk as the new production director of Wapa is to bring to the screen an innovative edition of the Miss Universe PUerto Rico pageant, whose franchise belongs to the channel.

Along with the development of this montage, the production company will discuss with colleagues how to improve the content that is currently on the screen and create others designed to keep adult television audiences watching them, as well as attract the youngest group of viewers.

“Indeed, our work has always focused on trying to maintain quality and also on developing opportunities. How can we somehow strengthen and strengthen what we have on the screen, because at the moment we are the number one channel and that’s because people see it “, underlined the actress, the director and the producer. “What I want to do is find what we can strengthen from what we have and what other areas of opportunity we can develop. This is the mission and in other things we will do, I will be able to analyze the new texts, to see what is sent, to see what has a development opportunity and what does not, because there is a great mission, because we can try to push new projects with young people and new visions. And this is not to change what exists, but to add, “he said.

Valentin has no intention of making any immediate changes to Channel 4 programming. “I don’t think there will be any immediate changes,” he said.

The challenge is how to get young people to watch TV and how to get older people to participate in network programming, because both will grow and need to grow and I think they will grow simultaneously. If we manage to do this, then there is life in both environments, if not, maybe one environment will gain ground from the other. “

–Sonia Valentín, Wapa production manager

The television executive understands that the profile of the Wapa viewer is the representation of “people”.

“The Wapa viewer is a mostly adult person. You would be surprised at how many women you see, for example, “Warriors”; “Pégate (at lunch)” is a program practically seen by women, so the profile is the people, it’s our country, it’s what we see “, he described who was appointed at the same time with Frank Dobek as director of operations.

Your bet is to attract the attention of the public who prefer the entertainment offered by the platforms streaming is to maintain the quality and immediate standards that govern them.

“The thing is that now we have a complete basket of possibilities to see and choose what we want to see, that’s why quality is important, that’s why the news we present, the moment, because we, as a channel, are with people at this moment, and that immediate is what keeps the viewer tied in a kind of Wapa ”.

For the Miss Universe pageant, Puerto Rico will have to manage the few economic resources that can be allocated to the project due to the effect the pandemic had on production.

The date of the contest is still unknown and it is not known if it will be able to present an audience.

“There are complications, but we will be able to have a good show, I’m sure,” he said.