Snap tells investors it’s on track for 50 years of 50% growth

Evan Spiegel, CEO of SNAP Inc.

Stephen Desaulniers | CNBC

Snap shares suddenly appeared on Tuesday, after announcing that it is able to lead several years of revenue growth of over 50% on the day of the company’s investors.

Shares moved from about $ 58.50, which was about 7% below Monday’s close, to a high of $ 67.68, up nearly 7% from the comments. They are now around $ 65.50, up about 3% on a predominantly low day for technology stocks.

“By working on our self-service advertising platform, we are able to drive more 50% plus revenue growth over the years,” Peter Sellis, chief executive of Snap advertising products, told investors.

Sellis explained how the company has built its Ads Manager self-service advertising tool since its launch in 2017. The company has expanded the tools’ ability to target users and allow advertisers to place different types of auction results.

Now, Snap has built its self-service advertising ecosystem that determined the cost per display for Snap while generating return on investment for advertisers, Sellis said.

“The more advertisers we have, the more diverse the set of ads we can display,” Sellis said. “This makes these ads more relevant and makes Snapchatters more likely to interact with them. This, in turn, increases return on investment and makes us more efficient with our inventory.”

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