Netflix announces that Selena: The series will have its second and final season, which will premiere in May, after the great success it had on the platform, being in Top 10 for a few weeks.
When Selena quintanilla He entered the Tejano music scene in the 80’s, his dream was to make music that celebrates both his Latin roots and the education that his family gave him, always between Mexican and American. She eventually reunited these two worlds, leaving a timeless legacy that still resonates with generations of fans around the world.
I had the same hopes when I released Selena: Series on December Netflix. We wanted to pay tribute to the young woman with big dreams and an even bigger voice and to honor her incredible rise, from performances in local concerts with her family, to performances on some of the biggest stages in the world.
We look forward to continuing this adventure, with the long-awaited finale of this two-part series, which will premiere worldwide. May 14.
Before the premiere of the second part, we are pleased to announce that 25 million households around the world sang “Como la flor” with the first part of the series in the first four weeks since its premiere in December. The series has ranked in the Top 10 in 23 countries – including the United States, Mexico, Argentina, Colombia and Peru – and has spent 26 consecutive days in the Top 10 in Mexico. Half of the fans were from the United States, where he remained in the Top 10 for the first week.
Selena’s success, also on Spotify
And the excitement spread far beyond Netflix. On Spotify, his views on music increased by 260% during the launch of Selena: Series. Selena’s listeners also grew up with 90% in the same period, reaching 5 million monthly listeners.
The day before the series’ premiere, fans also broke the record for most videos of people synchronizing the lips of the same song (“Como la flor”, by Selena y los Dinos) uploaded on tick in an hour as part of the challenge #TodosComoLaFlor.
At Google, the overall search interest for Selena increased by 1600% around the launch of the series. In 2020, Selena was the third most searched woman on Google in Latin or Spanish music worldwide.
But the best is yet to come.
In addition to the fact that Selena received the Grammy Lifetime Achievement Award this year, we are excited to follow her experience in the world of Tejano music through the screen. As she learns to manage her fame, fans will be able to see how Selena balances family, love and a thriving career. The second part of Selena: The series she recounts the years of hard work and sacrifices the Quintanilla family went through, while Selena became the most successful Latin artist of all time.