Selena Gomez launched her own line of cosmetics, Rare Beauty, in September last year.
And on Friday, the 28-year-old singer launched the brand’s long-awaited Stay Vulnerable collection.
‘IS HERE! And I love how light these formulas are – now you can get your hands on my NEW @RareBeauty Stay Vulnerable collection, ”wrote Gomez, who celebrated the launch on Instagram.
Remain vulnerable: Selena Gomez launched on Friday, in Sephora stores, the long-awaited Stay Vulnerable collection of Rare Beauty
Specifically for the “effortless” collection, Selena created “five universally flattering shades for eyes, cheeks and lips”.
She added that the Stay Vulnerable collection, as well as the rest of the Rare Beauty line, is available exclusively at Sephora stores and on the brand’s official website.
Gomez, who encouraged his 202 million followers to check out the products himself, included some promotional images and an amazing selfie.
An hour-long snapshot showed the Wizard of Waverley Place staring into the distance, washing peach blushes over their lids.
The special formula: “IT IS HERE! And I love how light these formulas are – now you can get your hands on my NEW @RareBeauty Stay Vulnerable collection, ”wrote Gomez, who celebrated the launch on Instagram
Best Own Ad: Gomez, who encouraged her 202 million followers to check out the products herself, included some promotional images and an amazing selfie
Creating a monochrome look, Selena applied a generous amount of Stay Top Vulnerable Melting Blush on her cheeks and Stay Vulnerable Glossy Lip Balm on her plug.
She wore her long brown hair down and slowly moved away from her face to show off her shiny golden circles in her ears.
Sephora, which sells exclusively Rare Beauty, has made its own post to celebrate the launch day of the collection.
And along with their eye-catching specimen, the retail giant included an amazing portrait of the Spring Breakers actress applying Glossy Lip Balm on her lips.
Promotional time: despite the pandemic, Selena conducted a multitude of virtual interviews and promotional videos to add hype to the beginning of the collection
For photography, Selena stood in front of the vanity and wore a dramatic winged look with a bold neon shadow.
Gomez unveiled the Stay Vulnerable collection on Tuesday, where she revealed that she has been testing the collection herself for months.
“I’ve been wearing this for a while and I can’t wait to finally try it,” the star said at the time.
Surprise! Gomez unveiled the Stay Vulnerable collection on Tuesday, where she revealed that she has been testing the collection herself for months.
Testing it: “I’ve been wearing this for a while and I can’t wait to finally try it,” the star said at the time.
Despite the pandemic, Selena conducted a multitude of virtual interviews and promotional videos to add hype to the collection’s debut.
Calling on her makeup artist Hung Vanngo, Selena appeared on webcam with a bold red lip and a flawless complexion.
Before the launch of Rare Beauty in September, Gomez threw himself over the inclusive brand, based on natural beauty and the message behind it.
Beauty with a purpose: before the launch of Rare Beauty in September, Gomez threw himself over the inclusive brand, based on natural beauty and the message behind it; Selena photographed in December
“I am so excited to launch beauty products that not only feel great, but also celebrate what makes each of us rare,” the star began in a statement.
“These products are not about being someone else, but about being who you are, whether it’s a face full of bold makeup or almost any makeup.
“Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are, “she concluded.