Santiago Matías is bold. His pulse did not tremble to launch into megaprojects that, from the beginning, could be thought to fit into a shirt with eleven rods. He goes straight through life without that fear of the impossible and is not satisfied with a real leadership in the local urban music industry. That legitimate ambition of a young entrepreneur leads him to more, as he just assumed when he partnered with the Dominican-Puerto Rican urban exponent Ozuna to buy a radio station in Santo Domingo.
On a hot day last year, he visits businessman Pedro Brache and in the middle of the conversation is when he asks-proposes-why not buy a station? Matías’s answer: “I say to him: -and with what?”
Then “a light bulb” lights up and he unleashes his imagination to buy a station and for those coincidences of life in those days he spoke with Ozuna, to whom he raised the business, finding a positive answer.
The announcer Franklin Arias, a person with experience in buying and selling positions, was tasked with starting to look for possibilities, Matías said in statements to Listín Diario and other media.
Neon, first
The first option, Matías said, was Neón 89, which was agreed in principle for $ 3.2 million. There were also contacts with the owners of KQ-94 and Exxa 96, in modulated frequency.
“When Mon (Ramón Lluberes of Soft Sound) finds out we’re looking for a station to buy it, he tells us – I’ll sell him Soft Sound for three million dollars,” said Alofoke, as he is popularly known. Matías).
In this way a return is made to the romantic music station located on the dial of 99.3 FM.
Currently, negotiations are very advanced and involve about $ 3 million.
To reach this level, the biggest scare was the retirement that Ozuna decided at the beginning of the year, although he returned a few days later.
“Ozuna gave back, said he was withdrawing from the business, that unforeseen events had occurred and we only continued with the negotiation, but he became interested in the acquisition again and we resumed the project,” Matías said.
The economic investment is from Ozuna, but “Alofoke” will take care of all the direction and administration of the radio station.
Two weeks ago, the executive director of the Dominican Telecommunications Institute (Indotel), Julissa Cruz, reported that they had not yet received the request to approve the transfer of the shares of the Sound Suave broadcaster.
Prior to the statements, Matías explained that before taking this step in front of Indotel, he must resolve the economic and legal issues between the parties involved.
Churchill building
To the investment will be added the equipment of an office building that will function as a radio booth, a television studio and an audiovisual producer, which will be located on Winston Churchill Boulevard in the Dominican capital.
“We are already doing 25% of the work and I have applied for a loan from the Reserves, I am waiting to see if it comes out quickly …”, said Matías.
“El Boli” and Jochy, are they going?
The new station will be called Alofoke FM and, according to Matías, its music programming will focus on urban music, but will also include merengues and bachatas.
“The concept of the station is urban because we want to give the merengue to the young audience that will follow it and we want to offer them bachata,” said Matías.
As an interactive station, it will have the programs “No filter” and “Alofoke radio show”. Among the figures he intends to make in the new programming of the 99.3 frequency, he also mentioned Bolívar Valera (“El Boli”) and Jochy Santos. The first has its program “El mañanero” on La Bakaka 105.7 and the second “El same coup”, through Zol FM.
“El Boli threw me to move El Mañanero and we think about it,” said the popular content creator.
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“We will place this station number one nationally, in God’s favor,” Matías said. Then he added: “With the moves we will make, the programs we are going to put there, the music, the exclusivity we have with the artists and the strategies, we will put it first.”