Samsung took a technological faux pas on Wednesday, when it launched a promotional tweet from an iPhone, the emblematic phone made by a smartphone market rival.
The South Korean technology giant mail a teaser of his upcoming hardware unpacked event in a Twitter account managed by the American division Samsung Mobile.
“With #SamsungUnpacked approaching, we’re working hard to bring you some interesting news. What area of innovation and advancement do you hope to see revealed to us?” Samsung asks in a tweet.
A harmless message was the delivery of the tweet that caused a bit of agitation online. Anyone who posted the short letter on Samsung’s account used an iPhone, an almost unforgivable crime in the eyes of hardcore fans.
Brand ambassadors for a large number of smartphone manufacturers have been caught promoting iPhone products and services several times, but slips from company officials are a rarity. In 2013, for example, tennis star David Ferrer used his iPhone to send a laudatory tweet about the Galaxy S4. In the same year, former T-Mobile CEO John Legere picked up the Galaxy Note 3, but did so from the iPhone.
More recently, Ksenia Sobchak, who was paid to approve Samsung products, was allegedly sued by the company in 2018 for using an iPhone X in public.
Samsung is expected to launch new Galaxy S21 models at the Unpacked event on January 14th. State-of-the-art smartphones are expected to include 6.7-inch and 6.8-inch OLED displays, S-Pen support, Qualcomm Snapdragon 888 SoC or Exynos 2100 from Samsung SoCs and other premium components in a test to compete with Apple’s iPhone 12 series.