Sam’s Club sells a “Peloton alternative” for about $ 800

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Sam’s Club said Monday that it now sells Echelon Fitness Sport-s Connected Bike, a bicycle alternative created by Peloton Interactive Inc. PTON,
-4.25%
and at a price of $ 799 plus the cost of the subscription. The bike was created exclusively for Sam’s Club, which is part of Walmart Inc. WMT,
-0.72%
portfolio. The Sport-s connected bike comes with a 10-inch screen, 32 resistance levels and a six-month subscription. “The interest in indoor cycling is reaching new heights, but for many people, the reality of owning one still feels financially out of place,” said Lou Lentine, executive director of Echelon Fitness in a statement. Peloton, which has seen its shares fall by more than 32% so far, was upgraded on Monday. So far, Walmart shares have fallen 10.4% for 2021. And the Dow Jones Industrial Average DJIA,
+ 1.31%
increased by 4.4% for that period.

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