Roblox shares will begin trading on March 10

After delaying plans to go public, video game company Roblox Corp. he now says he will have a direct list of his actions on March 10, a move that comes at a time when demand is growing for home entertainment and online social experiences.

Roblox, headquartered in San Mateo, California, initially planned an initial public offering last year, but held back after company officials decided that Airbnb Inc.’s strong trading debuts. and DoorDash Inc. they made it too difficult to determine the right price for his shares.

In January, Roblox announced a change of course, saying it had opted for a direct listing. He also said he raised more than half a billion dollars at a valuation of $ 29.5 billion for the company, a sevenfold increase from the funding round less than a year earlier.

However, Roblox’s listing plans hit another hurdle earlier this month, when the Securities and Exchange Commission called for changes to the way it accounted for the sale of a virtual currency called Robux. The company said these issues have been addressed since then.

Roblox, founded in 2004, creates a free online platform with tens of millions of games. The company’s user base grew during the pandemic, as home orders meant more people spending time online. It counted almost 33 million daily active users last year, up from about 18 million the previous year.

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