Although James Rodriguez is out of the game, while recovering from injury, his image continues to make daily news in England. Now, the press emphasizes the role that the Colombian plays in the growth figures of Everton and its expansion into Colombia.
(You may be interested: James is still the center of praise in England)
According to the Liverpool Echo press, which keeps the news of the city’s teams, Everton has seen a significant increase in its global expansion since the arrival of James.
The press reports that, along with James, the increase in sales of club products to Columbia increased by 6,000 percent, mainly for T-shirts.
“According to official Fanatics partner, there has been a 3.269% increase in Everton goods ordered from the country since 2017, and Mina signed the following year. From James? An increase of almost 6,000%,” the press reported.
“Everton signed a world megastar when he took James Rodríguez from Real Madrid last summer,” he added.
(Read also: James Rodríguez, sunk between fierce criticism and a bad reputation)
It’s all part of the club’s strategy to expand into the American market, not just Colombia. Everton estimates that the coordinated launch has reached 400 million people worldwide.
To announce James’ signing, “Everton have converted Times Square, Miami Beach, Albert Dock and Colpatria Tower, the tallest building in Colombia, located in the capital Bogotá, all shades of blue when its arrival reached a global audience “, underlines the English press.
Finally, he points out that, in any case, the club is surprised by the level of growth that has taken place in terms of the market, with the hiring of the Colombian midfielder.
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