Blink – and you could have missed the Reddit Super Bowl 2021 ad.
The social networking site launched a 5-second ad, which included a shout out to “underdogs” – in an apparent sign of the recent GameStop frenzy fueled by Redditor.
“Big spots for games are expensive, so I couldn’t buy a full one,” the full-text ad reads.
“But we were inspired and decided to spend our marketing budget on 5 seconds of broadcasting.”
He continued: “One thing we learned from our communities last week is that underwater people can achieve almost anything when they come together around a common idea.”
This appeared to be a reference to the WallStreetBets Reddit forum, whose members shook investors last week by increasing the shares of GameStop and other companies in defiance of large hedge funds.
“Strong things happen when people gather around something they really care about. And there is a place for that. It’s called Reddit “, read the ad of the site.
The unusual place caused more people to interrupt or run the game to read it.
“If you missed the Reddit Super Bowl ad … it only took 5 seconds. I definitely stopped to read it “, said one person wrote on Twitter.
Another spectator posted on Twitter: “The Reddit ad was great – I had to go back and read it.”
“It’s good that the Reddit ad made us stop, go back and read it. The best marketing I’ve seen in a long time, “said one user added.
Even Reddit seemed unsure that their message would get through.
“If you read this, it means that our bet paid off,” the announcement began.
The company later responded to Twitter users posting the ad after it aired, including writing, “It worked !!!!”
Although it was unclear how much the site spent on advertising, a 30-second ad cost $ 5,500,000.