The content of Quibi is officially directed at Roku.
Looks like it’s been a month or so since I found out that the short-lived streaming experiment from Jeffrey Katzenberg and Meg Whitman collapsed and burned about six short months after its rocky launch. But Quibi has managed to produce a significant amount of original content before and after launch – content with big, brilliant Hollywood names and studios. Earlier this week, the Wall Street Journal reported that Roku was in talks to get all the content for the Roku channel. Now, it’s official.
Roku announced today that the Roku Canal will become the exclusive home of over 75 people series and documentaries produced by Quibi, about which the company said that Gizmodo rises to the top 200 hours of programming. Roku said that in addition to the titles that previously lived on the Quibi platform, more than a dozen new Quibi joints will debut on the Roku channel for the first time. In purchasing Quibi’s library, Roku obviously also brought Quibi’s Twitter ghost from the grave:
Although the content will be provided free of charge to Roku users, it will be accepted by the ads. Prior to his untimely death, Quibi introduced both free and ad-free models, but it makes sense that Roku would like to recoup some of what it spends on content transport (although that figure has not been disclosed). While the company did not specify which titles that previously lived on the Quibi platform will receive a second life on the Roku channel, the company said that among the talents are Anna Kendrick, Chrissy Teigen and Liam Hemsworth, among others.
It is certainly possible for Quibi’s library to succeed on the Roku channel without any fuss. Turnstyle technology nonsense and forced mobile view. One of Quibi’s biggest problems has always been the fact that it was a video service for watching on the go., which, frankly, no one was doing much when Quibi launched in the middle of a pandemic. Roku says it has reached 61.8 million people on its platform, and with very little new content released right now, the Quibi catalog could offer something new for people who spend more time in front of their TVs than they normally would. .
G / O Media may receive a commission
It is unclear exactly when the Quibi list will reach the Roku channel, but the company said it will to be sometime in 2021.