The Secretary of the Department of Economic Development and Trade, Manuel Laboy Rivera, today, Wednesday, presented the promotion of economic sectors in three key areas of the Luis Muñoz Marín International Airport with the aim of promoting investment in Puerto Rico, as well as the filming of major film productions and the rum industry.
“As an administration, we have developed several projects to promote economic development in multiple sectors, making Puerto Rico attractive for investment and job creation, affecting the socio-economic development of our island. Through this promotion at the airport, we present the asset that our island represents in the growth of multiple companies based on science, technology, manufacturing, visitor economics and education, among others. Without a doubt, the Puerto Rican workforce represents a major asset to these industries due to the quality, training and dedication of our employees, ”said Laboy Rivera in a written statement.
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The promotion takes place at two points with the highest passenger flow at the airport. Visitors arriving in the area known as the International Terminal B & C, the exit to the area to search for their luggage, will find a combination of digital screen and print art with a welcome message and videos inviting them to visit the distilleries on the island.
Meanwhile, in terms of connection to terminals A & B, Puerto Rico is being promoted as a destination for doing business, as well as maps of the industries that operate on the island. It also promoted films filmed in Puerto Rico. , data from the film industry and the rum industry.
“Today we present the promotion of some of the opportunities that we work in partnership with the private sector. As part of our economic development plan, one of the key components is to attract private investment capital, where our creative minds, innovation ecosystem and human talent are our real main drivers, as well as promoting innovation, technology and exports of products and services produced in Puerto Rico by local and foreign companies. There is no doubt that some of the laws and initiatives that we implement, such as the Puerto Rico Incentive Code, the Opportunity Zones, have the exemption granted by the U.S. Department of Transportation for air and passenger freight at our international airports. instrument to provide continuity to the economic development of Puerto Rico, ”said the DDEC secretary.
Rodrick Miller, Chief Officer of Invest Puerto Rico, for his part, said, “Every day thousands of people from around the world pass through this important port connecting America. This initiative is a perfect opportunity to convey Puerto Rico’s value proposition to travelers across business and other industries. The promotion receives visitors to the island with the direct message that Puerto Rico is ready to do business and that it has the tools and resources to carry out a process of sustainable and mutually beneficial economic development ”.
“Our visitors should know that Puerto Rico produces medicines, biomedical products and military equipment, as well as aerospace and rum, among others that are produced to meet global demand,” concluded the DDEC secretary.
As part of the promotion of the rum industry, the new Puerto Rico Rum Journey platform is being presented, from which people can access through www.puertoricorumjourney.com and make their reservations for various experiences that Puerto Rico distilleries offer. . Consumers can book tours, tastings and mixology classes, among other things. Through the platform, people will collect experiences and visits to the distilleries that will be translated into punches from a virtual passport. At the end of the Rum Journey, the attendee can be named a Rum Expert and receive prizes and rewards.
In view of this, Brad Dean, Executive Director of Discover Puerto Rico said, “The rum industry is one that catches the attention of tourists visiting our island, what many don’t know is the number of distilleries we have in Puerto Rico and that they are listed. All open for your enjoyment. Discover Puerto Rico focuses not only on promoting our beautiful beaches, but also on the 78 municipalities, along with all the different market niches that tourists and locals can discover about our culture, nature and gastronomy, among other things. We must all work together to restore the tourism industry and the island’s economic development ”.
The manufacturing companies that were part of this partnership to promote the island as an investment destination are: Coopervision, Neolpharma, Medtronic, Fresenius, Copan, Lufthansa, Sartorious, Honeywell, Avara, Thermofisher, GK Pharmaceuticals, Romark, Amgen, J&J. The following distilleries also participated in this initiative: Casa Bacardí, Serrallés Distillery, Ron del Barrilito, Club Caribe, La Casita de Rones, Coquí Distillery and San Juan Artisan Distillers.