Portaltic.-TikTok introduces warnings about unverified content to prevent it from being shared

MADRID, 3 (Portaltic / EP)

The social network TikTok will notify users when they start sharing an unverified video to reduce its spread, after a test in which they found that this perspective reduced the ratio of content of this type shared by 24 percent.

Every time the social network identifies a video as unverified, the user who encounters the video will see a warning stating the content is correctly marked as it cannot be verified.

The warning, as explained by TikTok in a statement on their blog, will also reach the creator of the video. And a new window will be shown to the user if they try to share it, although this time they will be given the option to continue with their attempt.

The feature aims to make users “aware of what they are sharing”. It follows a test in which they discovered from Tiktok that the share of content without verification had decreased by 24 percent and the indications of ‘Like’ by 7 percent.

While it is a feature designed to be deployed globally, the company has indicated that it will be available in the United States and Canada starting today and will reach the rest of the countries “in the coming weeks.”