Remember when Peugeot said he was returning to the United States? Well, let’s just say it might not be a priority anymore.
Carlos Tavares, CEO of Groupe PSA, said in 2018 that the company will make its next generation of US-compliant cars. There was only one advantage in the United States, Tavares said then, almost three years ago.
Here’s what the CEO of Peugeot is saying now. from Car news:
“It simply came to our notice then [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis ” [Peugeot CEO Jean-Philippe Imparato] said. “We cannot ignore the fact that in the coming days Peugeot will be part of this new world. I imagine that in the coming months, due to the new strategy, we will have to adapt and reconsider all the elements, including this one. ”
Imparato said it is important that the company does not overlap with brands. He said, however, that the possible reintroduction of Peugeot in the US is still “on the table” for the future.
These are the kind of vague promises that make you believe that this may never happen and you can’t really blame them. Peugeot left the US in 1991, saying that getting its cars certified was too expensive, and, you know, they didn’t sell that many of them to really justify the exercise, 4,292 cars in 1990 anyway.
The timing is, if anything, much worse. Peugeot is largely a car company, just like in real cars, not big trucks and SUVs. So it wouldn’t be a surprise if Peugeot came here in the current environment and fell flat on its face, given that gasoline is cheap and people still want big trucks and SUVs.
G / O Media may receive a commission
I will leave such decisions to the people who are paid to take them and, instead, mention that Peugeot coming here would definitely be interesting, about the only real thing I’m biased about.
The Peugeot Sport Engineered 508 also looks incredible.