The new collection – labeled adidas x Peloton SS21 – was designed with the help of top Peloton cycling instructors, including Robin Arzón, Ally Love and Cody Rigsby.
Source: platoon
Peloton and Adidas announced on Thursday that they are working together to create a new line of athletic clothing and life equipment, in inclusive sizes and unisex styles.
The collection was designed with the help of Peloton’s top cycling instructors, including Robin Arzon, Ally Love and Cody Rigsby.
The merchandise, which includes shorts, sweatshirts, T-shirts, collars, sports bras and joggers, sells for anywhere from $ 30 to $ 85. Clothing sizes range up to 2X, and unisex options are available. Starting March 25, they will be sold on both company websites and in certain Adidas and Peloton stores. The companies say it is the beginning of a continuous collaboration with several futures.
“At a time when we are not able to be physically together, we have an incredible opportunity to help develop connected communities and continue to support people as they build their new fitness journeys at home,” said Aimee Arana. director general of global training at Adidas, in a statement.
Starting March 25, the new line will be on sale on the Adidas website, the Peloton website and in some Adidas and Peloton stores.
Source: platoon
Adidas is the latest clothing company to join the Peloton brand partner list. In addition to making his own pieces, Peloton sells on its website clothing and accessories made by Lululemon and Nike and several niche players such as Beyond Yoga and Spiritual Gangster.
His clothing business is run by Jill Foley, the wife of Peloton founder and CEO John Foley. It has never been a strong revenue factor, but it is seen as a way for the company to attract new subscriptions to the app-based subscription through codes of recommendation that offer discounts on clothing. In the past, Peloton has noted that clothing sales are often offset by reference reductions and other annual reductions.
Platoon does not break its clothing sales. Instead, they are folded into its division of connected fitness products.
Working with partners such as Adidas, Peloton arouses more interest in its brand and gives subscribers access to exclusive content. Peloton said it will hold a series of on-demand classes starting Thursday, celebrating the launch of Adidas, as well as a special live class on March 25th.
Other home fitness equipment manufacturers have taken a similar approach. The Fabletics sports brand, for example, has a partnership with the Hydrow rowing machine. He designs and manufactures all Hydrow clothing, and Hydrow coaches wear exclusively Fabletics during training. SoulCycle, the New York-based fitness company owned by Equinox, is also partnering with SoulCycle brand Lululemon and Nike for limited equipment.
Peloton shares have risen by more than 320% in the last 12 months, but have fallen by almost 30% so far, following a huge preparation period for much of 2020. The company has a market capitalization of over $ 30 billion .