One of the longest-lived The jokes in the smartphone industry are that every time Oppo releases a new phone, OnePlus will launch something very similar a few months later. But now, the two companies together with Realme officially make this type of cooperation by merging parts of their research and development.
In a statement given to him Android authority, a OnePlus spokesperson said, “To better maximize resources and further position OnePlus for growth, we are in the process of further integrating research and development capabilities into OPLUS, our long-term investor. OnePlus will continue to operate independently and work to provide the best possible user experience for existing and future OnePlus users. ”
For people in the West who may not be very familiar with OPlus, OPlus is a holding company that oversees OnePlus, Oppo, and Realme and it is partially led by OnePlus co-founder Pete Lau, who joined OPlus last fall as senior vice president to help stimulate synergies between the three phone brands.
While it is expected that Oppo, OnePlus, Realme will maintain a certain level of independence between the three companies, this statement only confirms that future devices from OPlus members will have a wider range of common features and designs, which is a a trend that has grown for some time with recent phones like the Nord N100 from OnePlus with specifications almost identical to the Oppo A53.
However, you should still expect the brands to hold up certain differences, such as Android skins, probably OnePlus to keep its Oxygen OS skin for Android, while Oppo continues to develop its own ColorOS.
G / O Media may receive a commission
That being said, the biggest impact of this development could be for things like camera performance and image processing, where a larger fund of resources and investments could help OPlus members keep up better with tech giants like Apple, Google and Samsung. Aafter reviewing the OnePlus 8T last fall, I found myself noticing that while the device itself was good value and a decent phone, I still felt that OnePlus still needed a high level if it wanted to remain relevant in an increasingly competitive market.
And with OnePlus making progress when it comes to entering US retail stores (where the vast majority of people in the US buy their phones), it makes some sense for OPlus to continue to push OnePlus as a phone brand more on the western market.
But maybe a bigger one Taking part in all of this is that for OnePlus for a long time, while OnePlus may have started making phones designed to please hardcore smartphone enthusiasts, the OnePlus days that look like something like a full-fledged phone startup on who I knew in 2013 are long gone.