NEW YORK AND SEATTLE – Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company. (NASDAQ: AMZN) has announced that it has entered into an agreement with the National Hockey League (NHL) to become the official Cloud, Artificial Intelligence and provider of NHL® machine learning infrastructure.
By leveraging the breadth and depth of AWS services, the NHL will be able to automate video processing and cloud content delivery and use the Puck and Player Tracking (PPT) system, which runs on the AWS cloud infrastructure, to better capture gameplay details for fans. , its teams and media partners. The NHL will also build an enterprise video platform on AWS to aggregate videos, data and related applications into a central repository that will make it easier to search and retrieve archive video footage, give speakers instant access to NHL content for syndication and licensing and will facilitate the creation and delivery of new in-game analytics, predictions and video highlights to enhance mobile, online and streaming experiences.
NHL will partner with Amazon Machine Learning Solutions Lab to apply AWS ‘deep portfolio of machine learning services to official NHL video games and data – including data from the new NHL Puck and Player Tracking (PPT) system and Hockey Information & Tracking NHL System (HITS) real-time statistics – to develop and share advanced analysis and values of the game that bring fans deeper into the game. In addition, the NHL plans to use AWS Elemental Media Services to develop and manage a cloud-based HD and 4K video content delivery system that will provide a complete view of the game to NHL officials, coaches, players and fans. Powered by AWS, the system will encode, process, store and transmit game images from a range of new camera angles to provide continuous video streams that capture plays and events outside the field of view of traditional broadcast cameras. In addition, by using AWS analysis services, including Amazon Kinesis (the AWS service for easily collecting, processing, and analyzing real-time video and data streams) and machine learning services, such as Amazon SageMaker (the AWS service that allows scientists and data developers to build, training and rapid implementation of machine learning models), the NHL will be able to audit its flows to transmit to partners in real time. This capability will allow the NHL to create an intelligent monitoring system that automatically detects and fixes potential power issues, giving fans a perfect gaming experience on all viewing platforms.
“AWS’s state-of-the-art technology and services will provide us with the capabilities to provide analytics and information that highlights the speed and capabilities of our game to drive deeper fan engagement,” said NHL Commissioner Gary Bettman. “AWS is unmatched in its portfolio of cloud services, including computer vision and machine learning, and we intend to use them to deliver advanced analytics to our teams, officials and media partners faster than ever. We are delighted that AWS is joining the NHL family of Blue-chip technology partners, while focusing on innovation and building the most advanced technology solutions in the field of sport.
“AWS works with the world’s leading sports leagues to better understand and innovate on their data using our deep portfolio of machine learning services,” he said. Andy Jassy, CEO AWS. “Through this agreement, AWS will provide our industry-leading cloud technology to the NHL, becoming a key partner in providing NHL performance analysis and working to improve the way people experience hockey by providing more engaging content and better information to fans. and the depth of service, our proven experience in sports analysis and the tireless focus on innovation give the NHL the ability to bring a whole new perspective and level of fan involvement to the game of hockey. “
The NHL will introduce its new analyzes using AWS services and technology over the next season. For more information please visit www.aws.amazon.com/sports.