Mexico City /
Big companies are adapting to the new times, to the new rules of society and one of the sectors that has undergone the most changes is toys, trying to avoid any controversy and gender discrimination, for which Hasbro has renamed the brand Mr. Potato Head.
‘Mr. Potato‘is one of the company’s flagship toys and after more than 70 years the brand will be renamed, according to the company’s announcement and from now on will be named only ‘Potato head‘, deleting “Lord” or “Lord.”
Hold on to everything – your main spud, MR. POTATO HEAD is not going anywhere! While it was announced today that the POTATO HEAD brand and logo give up “MR”. I am proud to confirm that MR. & D-NA. THE POTATO HEAD is not going anywhere and will remain MR. & D-NA. POTATO CAP pic.twitter.com/6I84KrxOLQ
– Hasbro (@Hasbro) February 25, 2021
The toys as such will remain Mr. and Mrs. Potato Head, only the brand and logo leave “Sir, so that it is gender neutral.
“Culture has evolved. Children want to be able to express their own experiences. The way the brand exists today, with “Mr.” and “lady” is limiting when it comes to both gender identity and family structure, ”she said. Kimberly Boyd, senior vice president of global brands Hasbro a fast company.
This change is due Hasbro seeks to be more inclusive, eliminating traditional gender norms, without children being able to limit their freedom.