MADRID, 21 apr. (EUROPA PRESS) –
69% of young people between the ages of 20 and 30 believe that mental well-being is as important as physical well-being, according to the report “The Age of Balance: the new habits in the digital management of well-being” that Good Rebels consultancy has performed on a sample of 900 people in this age group in the United Kingdom, Mexico and Spain.
Specifically, this percentage increases to 72% in the case of Spain. The qualitative interviews revealed that for these respondents “being well implies a balance, a middle ground between obligations and free time, between work and family, as well as time for self and socialization”. For this reason, sleep and relaxation (64%) or social relationships (39%) are areas of particular relevance.
Similarly, according to the survey, 72 percent of participants changed their habits due to the pandemic and now dedicate more time to well-being than before. In turn, in Spain, 77% confirm that they dedicate time to personal well-being at least once a week, half of which they say they do every day.
DIGITAL RESOURCES FOR GENERAL WELFARE
On the other hand, one in three respondents has paid for a digital wellness product or service and the use of digital resources to manage their well-being is widespread. In Spain, video is the most used format by 67% of young people, followed by social networks (40%) and applications (35%).
For 60 percent of the twenty years, these digital resources are essential to exercise and stay active, to manage their social relationships (45%) or mental well-being (42%).
In turn, “online” searches, social networks, digital advertising and word of mouth are the main channels of access to this type of service. But, in addition, it is necessary to generate credibility, and the sources of information that they consider the most reliable are specialized websites and medicine / health, followed by the profiles of professionals in social networks and applications.
“Our research has allowed us to analyze the effect that COVID-19 has had on the well-being of this age group and also how the industry has been influenced by changes in the last year,” comments partner and director of Data Tech in Rebels buni, Mar Castaño.
“The results show that the pandemic has accelerated an existing trend, but the best a brand can offer a consumer in their twenties is a service or product that affects their quality of life, motivates them and connects them with a comprehensive approach to self and, of course, this experience has not been temporarily transferred to the internet, because its future is truly digital “, concludes Castaño.