Mitsubishi is trying to reinvent itself with the debut of the SUV on Amazon

by

Mitsubishi’s email invitation to the Outlander debut featured an image of an Amazon shipping box sitting in an alley. The manufacturer has not announced any other plans to work with Amazon to market Outlander or any of its other models.

As part of a larger effort to renovate its range, Mitsubishi has introduced a completely new version, one of the most popular models in the US. The new Outlander is slightly larger than before and has new models of grilles, headlights and taillights that emphasize the added width of the SUV.

With traditional car shows and other live events canceled due to the coronavirus pandemic, automakers have been looking for ways to make a splash when they unveil their latest products. Several car manufacturers, including I’m seeing (F), introduced cars on Facebook. Honda (HMC) revealed the redesigned Civic on Twitch, a social platform for players.

Mitsubishi once had a strong performance-based brand identity and an enthusiastic base, but that was a long time ago, said Akshay Anand, a car industry analyst at Kelley Blue Book.

“The 2021 Mitsubishi is not the 1995 Mitsubishi, when they had something more behind the brand,” Anand said.

Collaborating with Amazon, he said, could help attract the attention needed for an important brand presentation.

Mitsubishi spokesman Jeremy Barnes highlighted the new Outlander and other redesigned and updated models as proof that the brand is returning.

“We will have one of the most invigorating showroom lines in the entire industry in the next few months,” he said.

Since 2016, Mitsubishi has been part of the Renault-Nissan-Mitsubishi Alliance, a group in which each of the three carmakers has a stake in others. Companies cooperate to design new models. 2022 Outlander is the first Mitsubishi model designed and engineered in cooperation with the alliance.

Mitsubishi Outlander 2022 is offered with optional two-tone interiors.

The new SUV, which has three rows of seats, is wider and more spacious than the current Outlander SUV. Interior finishing options will include two-tone leather treatments and diamond-sewn leather models. Outlander has a 2.5-liter gasoline engine and a variable continuous automatic transmission, designed to act as an eight-speed transmission under certain conditions.

Outlander will be available in both front-wheel drive and all-wheel drive versions.

The new SUV will also feature a suite of driver assistance technologies, including active lane keeping assistance, traffic sign recognition, which can read speed limit indicators and display them in the vehicle, and trailer stability assistance. , which helps maintain control of the vehicle when towing. a trailer.

The 2022 Outlander will go on sale in April, with prices starting at about $ 26,000.

.Source