2022 Mercedes-Benz EQS, a fully electric sedan that directly targets Tesla’s top offerings, will provide an optional display screen that spans the entire width of the dashboard. Mercedes calls it the MBUX Hyperscreen, because it’s not just a screen, it’s hyper.
MBUX, of course, is the Mercedes infotainment system introduced in 2018. The MBUX hyperscreen will be its most complete expression to date. The screen will be bright and will certainly look clear with its OLED technology. It has a width of 56 inches and an area of 377 inches.
But what is most interesting to me is how Mercedes says it uses artificial intelligence for personalization.
Quoth Mercanti:
Mercedes-Benz researched the user behavior of the first generation MBUX and found that most use cases fall into the Navigation, Radio / Media and Telephone categories. Therefore, the navigation application is always in the center of the display unit, with full functionality for ease of use. Over 20 additional features – from active massage program to a birthday reminder and to-do list suggestions – are automatically provided with artificial intelligence, if relevant to the client. “Magic modules” is the internal name that the developers gave to these suggestion modules, which are displayed on the zero layer.
Here are four examples of use cases. The user can accept or reject the suggestion with a single click:
1. If you always call a certain person on the way home on Tuesday evening, you will be asked to make an appropriate call on that day of the week and at that specific time of day. A business card with their contact information appears and – if stored – their photo will appear. All MBUX suggestions are related to the user’s profile. If someone else is conducting EQS on a Tuesday night, this recommendation would not be made – or is made differently, depending on the other user’s preferences.
2. If the EQS driver regularly uses the hot stone massage function, presented in the optional multicountour active seats available, the system automatically learns and suggests the hot stone massage function for the driver at lower temperatures.
3. If the user regularly uses both the heated steering wheel and the heated seat functions together, MBUX intelligently suggests activating the heated steering wheel as soon as the user starts the heated seat.
4. The EQS suspension can be raised to provide greater ground clearance. A useful feature for steep or fast access routes to create a smoother journey. MBUX remembers the GPS position where the user used the “Lift the vehicle” function. If the vehicle approaches this GPS position again, MBUX automatically suggests an increase in EQS.
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All the examples of Mercedes are not exactly essential, although I could see that the height of the ride is useful if you live somewhere where you would use it. Beyond that, the screen is an interesting look at where infotainment goes in cars. (It is also far from the first big screen I saw, very far.)
Mercedes, for example, is moving away from submenus – its so-called “zero layer” has the most important applications available without any menu at all – which is a welcome change, as submenus are often the most annoying part of using car infotainment. new. It’s also good, because what people miss about buttons and buttons is that it puts everything right in front of you.
Gorden Wagener, head of design at Mercedes, said the strategy is to practically create a technology that users don’t always hate, as has sometimes been said about car touch screens.
When I use MBUX, then intuitively, I didn’t have to think about if and how. When we look at the thinking of my parents’ generation, they ask us: do I want to use technology? Today it is completely different, the fusion between technology and design makes it so easy: I want to use this technology. If technology can do many things, but I have to figure out how to use it, I always stay away. That’s why it was important for our success to be based on the idea that it has to work as well as it looks.
Here are some pictures; do not sleep on the vents.
