McDonald’s will launch 3 chicken sandwiches on February 24

McDonald’s will launch three chicken sandwiches in February as it tries to reach new customers with more poultry on its menu.

Starting February 24, consumers will be able to buy Crispy Chicken Sandwich, Spicy Chicken Sandwich and Deluxe Chicken Sandwich.

The fast food giant began testing Crispy Chicken Sandwich in Houston and Knoxville, Tennessee, almost a year ago. The sandwich has a fried chicken fillet served on a greased potato roll, covered with butter and pickles. The spicy version comes with a spicy pepper sauce, while the luxury sandwich comes with several toppings: chopped salad, tomato tomatoes and mayonnaise.

In November, executives told investors they would increase the number of chicken menus as the category grew faster than beef. While new chicken sandwiches are just one part of this strategy, US President Joe Erlinger said at the time that the new options would help consumers look at McDonald’s differently.

In recent years, private company Chick-fil-A has jumped over other restaurant chains to become the third largest in the United States in sales, lagging behind only Starbucks and McDonald’s. Its chicken-focused menu has attracted new consumers as it has expanded beyond its southern base and increased competition with McDonald’s.

Other rivals have seen success provoking Chick-fil-A with a chicken sandwich, especially Popeyes. Since the launch of the article almost a year and a half ago, the Restaurant Brands International chain has reported a double-digit increase in sales in the same store each quarter, despite the coronavirus pandemic.

McDonald’s shares, which have a market value of $ 162 billion, fell 2% in morning transactions. The stock ended 2020 growing by 8%.